Tracy Betts CEO/Owner, Balance Interactive Tracy Betts founded Balance Interactive in 1997 as a web design & development company.  Under her leadership the firm has grown to become a leading digital agency in Washington, DC. Balance Interactive is distinguished by its commitment to innovation and research-based design. This combination of aesthetic with interaction has kept the company at the forefront of communications for almost twenty years. Ms. Betts takes pride in ensuring her team facilitates the transition from great ideas, to implementation to measurable results. She has researched and maintained the highest understanding of emerging technologies.  She enjoys leveraging the various web disciplines with her sense for business strategy to ensure optimum results for clients. Today, she speaks to audiences on topics of digital engagement and has a particular interest the role that digital thinking play in corporate operations, strategy and company culture.