Raqiyyah Pippins Counsel, Arnold & Porter LLP Raqiyyah Pippins focuses her practice in the areas of FDA’s regulation of food, dietary supplement, cosmetic, drug and medical-device products sold directly to consumers as well as FTC and state regulation of the marketing and sale of consumer products. Ms. Pippins represents companies that are engaged in the development, marketing, import and export of consumer products, including apparel, appliances, conventional food, dietary supplements, drugs, cosmetics, and medical devices. She also counsels consumer product companies facing advertising challenges, and defends companies in investigations conducted by the FDA, FTC, and state agencies regarding product marketing practices. Ms. Pippins has particular experience assisting companies develop promotional strategies that account for the federal and state regulations governing direct-to-consumer product promotion.  Her experience includes advising consumer product companies on relevant FTC and state labeling regulations, assisting FDA-regulated companies with product development, monograph compliance and Rx-to-OTC switches, and counseling companies regarding the development of clinical and sensory studies intended to substantiate advertising claims. She is a trusted advisor of trade organizations supporting manufacturers of FDA-regulated products regarding FTC and state standards that also impact the risk profile for companies’ product portfolios and is regularly invited to work directly with clients’ marketing and research and development teams to help identify marketing strategies that are consistent with the desired risk threshold for the company.