James Prochnow Shareholder, Greenberg Traurig, LLP James R. Prochnow concentrates his practice on regulatory affairs and litigation, with an emphasis on food and drug law, advertising law and intellectual property issues. Jim has experience in commercial, administrative and federal government litigation and administrative matters, including matters before the Food and Drug Administration, the Federal Trade Commission and various federal courts. Prior to joining Greenbert Traurig, Jim was a litigator with the U.S. Department of Justice and a staff attorney at the White House.