CRN 2019 Consumer Survey

It's that time of year again! 2019 marks the 20th anniversary of the annual CRN Consumer Survey—the survey is being fielded in August and CRN members are invited to pre-order now for mid-September delivery. The survey is available to CRN members for $4,000—the same price as  2017 and 2018 (non-members will be able to purchase the data in November for $8,000). Contact Nancy Weindruch to order.

Annual CRN Consumer Survey: Information to Enhance Business Outcomes

The CRN Consumer Survey on Dietary Supplements is the leading source of consumer insights on dietary supplements. For nearly two decades, the survey has yielded tens of thousands of data points that:

  • Inform communications, content creation and marketing efforts
  • Influence media, policymakers and other third party organizations
  • Identify trends to improve business decisions

Keep your understanding of the consumer relevant. Invest in the 2019 CRN Consumer Survey on Dietary Supplements today!


About the CRN Consumer Survey on Dietary Supplementssurveyclipvert18.jpg

Since 2000, CRN has commissioned Ipsos Public Affairs to conduct an annual survey of nearly 2,000 U.S. adults to assess consumer usage of, and confidence in, dietary supplements. The survey also asks about:

  • Types of supplements
  • Reasons for taking supplements
  • Purchasing habits
  • Trusted sources for reliable information on supplements
  • Delivery form preferences
  • Omni-channel retail
  • And more!

The survey serves as an integral component of CRN’s communications efforts and an affordable supplement to our member companies’ own market research.

NEW in 2019:

All Members Invited to Shape the Survey—Free of Charge!

Purchasing the survey is no longer a requirement for influencing the survey. Between July 15 and 26, CRN members submitted ideas and suggestions to help shape the 2019 survey. The submitted comments were considered by our advisory committee for consideration as the survey questionnaire was developed.

Survey to be Available Industry-wide

Members: $4,000 (same price as 2017, 2018)
Non-members: $8,000

Questions? Comments?

Please contact Nancy Weindruch.