Contact Nancy Weindruch to comment on the 2019 CRN Consumer Survey on Dietary Supplements.
It's that time of year again! 2019 marks the 20th anniversary of the annual CRN Consumer Survey, and this year's edition offers members new opportunities to be involved behind the scenes.
Annual CRN Consumer Survey: Information to Enhance Business Outcomes
The CRN Consumer Survey on Dietary Supplements is the leading source of consumer insights on dietary supplements. For nearly two decades, the survey has yielded tens of thousands of data points that:
- Inform communications, content creation and marketing efforts
- Influence media, policymakers and other third party organizations
- Identify trends to improve business decisions
Keep your understanding of the consumer relevant. Invest in the 2019 CRN Consumer Survey on Dietary Supplements today!
NEW in 2019:
All Members Invited to Shape the Survey—Free of Charge!
Purchasing the survey is no longer a requirement for influencing the survey. Between July 15 and 26, CRN members may submit ideas and suggestions that can help shape the 2019 survey. Email Nancy Weindruch (email@example.com) your thoughts, suggestions and/or comments by July 26. The submitted comments will be shared with the advisory committee for consideration as the survey questionnaire is developed.
Advisory Committee Appointed
CMOC chair Ruth Winker will be selecting members to serve on the survey advisory committee for 2019. The primary purpose of the advisory committee, chaired by Nikki Yas, Atrium Innovations, is to provide additional counsel to ensure that the survey yields valuable insights of relevance to CRN, its member companies and other stakeholders.
Survey for Purchase by Members AND Non-Members
About the CRN Consumer Survey on Dietary Supplements
For the past 19 years, CRN has commissioned Ipsos Public Affairs to conduct an annual survey of nearly 2,000 U.S. adults to assess consumer usage of, and confidence in, dietary supplements. The survey also asks about:
- Types of supplements
- Reasons for taking supplements
- Purchasing habits
- Trusted sources for reliable information on supplements
- Delivery form preferences
- Omni-channel retail
- And more!
The survey serves as an integral component of CRN’s communications efforts and an affordable supplement to our member companies’ own market research.