1. Regulation/Legislation
  2. Self-Regulation
  3. CRN/NAD Initiative
  4. NAD Cases

Compilation of NAD Challenges

Self-regulation

Please note, the CRN/NAD program will close as of July 2020, but companies can still file their own cases independently as always. Learn more...

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.

Search cases 2007— March 2019

Date of Decision Between
Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
Iceberg Labs, LLC
Product:
Immune Shield
Case Number:
5280
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
CRN
Supplement Category:
  • Immune Health
Types of Claims:
  • Superiority
  • Exclusivity
  • Preventive Health
  • Performance
Examples of Claims:
  • World's Most Complex and Beneficial Health Dietary Supplement
  • Preventative Medicine for any Form of Flu
  • Recent John Hopkins' publications have started to advise us that "Chemotherapy" IS NOT the ONLY manner to "Eliminate Cancer Cells"!
Advertiser:
Skymall, Inc.
Product:
Reversitall
Case Number:
5273
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Anti-aging
  • Antioxidant
Types of Claims:
  • Superiority
  • Comparative
  • Exclusivity
  • Efficacy
Examples of Claims:
  • Revolutionary New Discovery Stimulates Longevity Gene!
  • Reversitall (patent pending), a superior quality, highly purified supplement, reverse oxidative damage to cells and provides greater efficacy and performance than resveratrol alone.
  • It is the only natural supplement that contains the necessary combined molecules to activate the SIRT-1 enzyme and increase the body's defense mechanism by 35% more than resveratrol alone.
Advertiser:
Supple Beverages, LLC
Product:
Supple
Case Number:
5268
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Joint Health
Types of Claims:
  • Ingredient
  • Speed
  • Performance
  • Efficacy
  • Superiority
Examples of Claims:
  • The active ingredients in Supple are prescribed by medical doctors as a first-line standard of care for joint suffering relief all around the world.
  • Supple uses the highest strength of glucosamine and chondoitin that is highly regulated and sold as natural joint rebuilding agents in over 40 countries.
  • Supple can help you realize complete and fast relief from joint suffering and can help you regain full mobility.
Advertiser:
DSM Nutritional Products, Inc.
Product:
i-flex
Case Number:
5267
Type:
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Joint Health
Types of Claims:
  • Performance
  • Clinically Proven/Shown
  • Speed
  • Endorsement
  • Comparative
  • Exclusivity
Examples of Claims:
  • Proven in 3 published clinical studies to dramatically improve joint health and daily mobility.
  • i-flex is truly unlike any other joint product out there.
  • i-flex works faster glucosamine.
  • After a month of using i-flex, I began feeling that I could go longer practicing without discomfort.
  • Green and sustainable ingredient.
Advertiser:
Marabou Limited
Product:
GenFX
Case Number:
5266
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Anti-aging
Types of Claims:
  • Clinically Proven/Shown
  • Performance
  • Efficacy
Examples of Claims:
  • enFX has been formulated to help replenish your body's lost levels of Youthfulness, Vitality and Attractiveness.
  • HGH injections cost up to $15,000 and are available only to the super-rich! But now you can achieve the same results, simply and affordably.
  • Clinical tests prove it! GenFX has no reported side effects, is all-natural and is designed to work with your body to produce its own HGH in the pituitary gland.
Advertiser:
OxyLife Nutritional Supplements
Product:
OxyLife HGH
Case Number:
5248
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Anti-aging
Types of Claims:
  • Performance
  • Ingredient
  • Efficacy
Examples of Claims:
  • Age-defying
  • Decrease in fat and increase muscle tone/Boost energy.
  • Improves brain functions such as memory and concentration
Advertiser:
Pacific Shore Holdings, Inc.
Product:
Burner Balm
Case Number:
5250
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Weight Loss
Types of Claims:
  • Ingredient
  • Endorsement
  • Speed
  • Efficacy
Examples of Claims:
  • Our revolutionary Doctor Formulated Burner Balm lip balm is made with Green Tea, Hoodia Gordonii Extracts, Chromium Picolinate and Caffeine. These ingredients have all been proven for many years to be very effective in dietary supplements.
  • I lost 8 pounds in 4 weeks with Burner Balm.
Advertiser:
Sovereign Laboratories, LLC
Product:
Colostrum-LD
Case Number:
5243
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Immune Health
Types of Claims:
  • Clinically Proven/Shown
  • Comparative
  • Performance
Examples of Claims:
  • Colostrum is clinically proven to be 3X more effective than the flu vaccine. No Side effects.
  • Colostrum is the world's most important and respected supplement.
  • Helps prevent toxins from entering the body.
Advertiser:
Vital Pharmaceuticals, Inc.
Product:
Meltdown Fat Assault RTD beverage and Fat Incinerator Capsules
Case Number:
5227
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Weight Loss
Types of Claims:
  • Comparative
  • Duration
  • Clinically Proven/Shown
  • Superiority
Examples of Claims:
  • World's 1st Fat Burning Drink
  • Meltdown Capsules University Proven To: Burn Fat for 6+ hours and Increase Fat Utilization by 56%
  • 972% more powerful than epinephrine.
  • Increase Metabolism up to 14% for 3+ Hours!
Advertiser:
Urban Nutrition, LLC
Product:
RestAid
Case Number:
5160
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Sleep
Types of Claims:
  • Endorsement
  • Speed
  • Clinically Proven/Shown
  • Efficacy
Examples of Claims:
  • RestAid is the non-prescription sleeping pill that is clinically proven to help you fall asleep faster, sleep deeper, stay asleep throughout the night, and wake up feeling great.
  • 94% of users fall asleep during the initial 15-30 minutes.