Compilation of NAD Challenges

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.


Search cases 2007— March 2019

Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
Moon Juice
Product:
Moon Juice Action Dust and Brain Dust
Case Number:
5976C
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Energy
  • Cognitive
Types of Claims:
  • Performance
  • Establishment
  • Testimonials
Examples of Claims:
  • No further action required
Advertiser:
Nootrobox, Inc.
Product:
Nootropics - RISE™, SPRINT®, and YAWN™
Case Number:
5999C
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Cognitive
Types of Claims:
  • Performance
  • Establishment
  • Testimonials
Examples of Claims:
  • Formulation change, no further action required
Advertiser:
NutriFrontier
Product:
NutriO2
Case Number:
6185
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
yes-returned to NAD 6/18
Challenger:
CRN
Supplement Category:
  • Anti-aging
  • Anti-viral
  • Antibiotic
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
  • The fact is that disease causing germs, bacteria and viruses cannot live in an oxygen-rich environment! In other words, wherever you have high levels of oxygen in your body, harmful bacteria and viruses are killed.
  • This has been documented and proven for over a HUNDRED years. But at the same time, healthy cells survive and multiply more rapidly—causing a dramatic boost to your immune system.
  • And this is what REVERSES your physical age—where your healthy cells can grow and multiply.
Advertiser:
truDerma
Product:
Mangodrin Xtreme Formula
Case Number:
6201
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Weight Loss
Types of Claims:
  • Performance
  • Establishment
  • Testimonials
Examples of Claims:
  • Lose Up To 28 lbs. In just 10 Weeks
Advertiser:
VH
Product:
TriDrive Supplement
Case Number:
6197
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Sports Nutrition
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
  • TriDrive is a triathlon supplement that helps to give a Vo2 Max boost. It is uses a complex formula of adaptogen supplements that help boost endurance, improve circulation, and support the respiratory system.
  • As an adaptogen it “works slowly with your body over time to give you access to faster recovery and improved stamina.”
  • TriDrive is a support to cycling nutrition as well by helping your body process nutrients faster and overcome stress quicker. It is also one of the best runner supplements that helps to ease joint stress by improving recovery time for your muscles.
  • Boost VO2Max
  • Improve Stamina
  • Decrease Cortisol Production
  • Endurance Recovery
  • TriDrive help improve oxygen flow with the body during exercise.”
  • Overcome stress quicker.
Advertiser:
i-Health, Inc.
Product:
Culturelle
Case Number:
6196
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
P&G
Supplement Category:
  • Probiotic
Types of Claims:
  • Performance
  • Establishment
  • Testimonials
Examples of Claims:
  • Exclusively with the #1 Proven Effective Probiotic* *Based on the studies of a range of benefits throughout the lifespan.
  • In close proximity to the claims: “works naturally with your body to keep your digestive system in balance,” “helps with occasional digestive upset, including diarrhea, gas and bloating,” and “helps your digestive system work better.”
  • LGG is the most clinically proven effective strain* *Based on the studies of a range of benefits throughout the lifespan.
Advertiser:
Abbott Nutrition
Product:
Ensure Nutrition
Case Number:
6195
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
Nestlé Nutrition
Supplement Category:
  • Energy
  • Recovery
Types of Claims:
  • Performance
  • Establishment
  • Doctor Recommended
Examples of Claims:
  • Feel More Strength & Energy in Just 2 Weeks
  • Ensure Surgery is the “#1 Doctor Recommended Brand”
Advertiser:
Bel Marra Health
Product:
Hearing Rescue
Case Number:
6193
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Hearing
  • Antioxidant
Types of Claims:
  • Performance
Examples of Claims:
  • Hearing Rescue contains 9 ingredients, including vitamins, minerals, and herbal extracts.
  • Some evidence exists that suggests free radicals play a role in noise-related hearing impairment.
  • Vitamins and minerals such as folate and magnesium may help reduce the damage caused by repeated noise exposure and provide support in populations with low levels of folic acid.
  • Health Benefits: Contains a combination of 9 vitamins, minerals, and other ingredients, Contains ingredients that possess antioxidant abilities, Fortified with Ginkgo biloba extract and alpha lipoic acid.
Advertiser:
The Silver Edge
Product:
Micro-Particle Collidial Silver Generator
Case Number:
6172
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
yes-returned to NAD 6/18
Challenger:
NAD
Supplement Category:
  • Immune Health
Types of Claims:
  • Performance
Examples of Claims:
  • Colloidal Silver: Your #1 Best Antidote to Winter Flu Season.
  • If you’re worried about getting the flu this year, I have a profoundly effective solution for you. And it’s one that has nothing to do with prescription drugs.
Advertiser:
2BeUnstoppable
Product:
My Perfect Bones
Case Number:
6184
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
CRN
Supplement Category:
  • Bone Health
Types of Claims:
  • Performance
  • Establishment
  • Testimonials
Examples of Claims:
  • The nutrients found in My Perfect Bones have been shown to reverse bone loss the natural way.
  • “…a clinical trial reported that MCHC treated patients showed a dramatic and significant reduction in pain due to Advanced Osteoporosis.
  • In a clinical setting, taking My Perfect Bones has shown to promote quicker recovery after bone fractures. My Perfect Bones can help any athlete, including college and professional sports, as stronger bones are less likely to fracture.
  • Safely remineralize bones with My Perfect Bones.
  • Magnesium and other trace elements found in My Perfect Bones are more important than Calcium alone in reversing bone loss.