Compilation of NAD Challenges

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.


Search cases 2007— March 2019

Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
The FRS Company
Product:
FRS Energy
Case Number:
4904
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Energy
  • Immune Health
  • Sports Nutrition
Types of Claims:
  • Endorsement
  • Clinically Proven/Shown
  • Performance
  • Efficacy
Examples of Claims:
  • Now FRS is used by anyone who wants a sustained healthy energy boost.
  • Enhances Metabolism.
  • I need a healthy source of energy with all I have going on, I make it happen with FRS. (expert endorsement by Lance Armstrong)
  • …It was then discovered by endurance athletes who found that it boosted and sustained their peak athletic performance while helping to keep them healthy.
Advertiser:
Renaissance Health Publishing
Product:
Revatrol
Case Number:
4677C
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Energy
  • Cardiovascular Health
  • Anti-aging
Types of Claims:
  • Performance
Examples of Claims:
  • Just one caplet a day is designed to help you fight fatigue and feel more energized, protect your heart and arteries and maintain better cholesterol levels while keeping your skin looking fresh, firm and vibrant; benefits all associated with moderate red
Advertiser:
IdeaVillage Products Corp.
Product:
Slimshots
Case Number:
4894
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Weight Loss
  • Appetite Suppression
Types of Claims:
  • Performance
  • Comparative
  • Speed
  • Exclusivity
  • Superiority
  • Clinically Proven/Shown
Examples of Claims:
  • Eat up to 30% less every day without feeling hungry.
  • SLIMShots works by triggering your body's natural appetite suppression mechanism…so you feel full.
  • Unlike other diet products, the all-natural ingredients in SLIMShots won't cause jitters or embarrassing side effects.
  • Works from the first day.
  • Demonstrated to work in 4 published clinical studies.
Advertiser:
Calpis USA
Product:
Ameal BP
Case Number:
4891
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Blood Pressure
Types of Claims:
  • Clinically Proven/Shown
  • Ingredient
  • Implied Claim
  • Preventive Health
Examples of Claims:
  • More than 15 clinical studies show that ameal bp promotes healthier blood pressure.
  • Ameal bp contains AmealPeptide, the break through, naturally derived active ingredients supported by 14 clinical studies.
  • Diet, exercise, and ameal bp. Proof I'm taking my prehypertension seriously.
Advertiser:
Vital Pharmaceuticals, Inc.
Product:
Redline Princess energy drink
Case Number:
4868
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Energy
  • Mood
  • Weight Loss
Types of Claims:
  • Superiority
  • Exclusivity
  • Comparative
Examples of Claims:
  • A New Breakthrough Designed Especially for Women to Enhance: Mood, Energy, Fat Loss.
  • The World's Most Effective Energy Drinks…
Advertiser:
WellNx Life Science, Inc.
Product:
Slimquick Extreme
Case Number:
4876
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Weight Loss
Types of Claims:
  • Clinically Proven/Shown
  • Speed
  • Comparative
  • Superiority
Examples of Claims:
  • Ingredients clinically proven to increase metabolism by 28% and cut body fat by 10%.
  • Clinically proven to burn 5.8x the calories during exercise.
  • The #1 Selling Weight-Loss Supplement for Women.
  • The Strongest Female Fat Burner.
  • Immediate and time-released fat burning action.
  • Two types of Yohimbe for immediate and time-released fat-burning action!
Advertiser:
Sure Nature, LLC
Product:
Immunasure
Case Number:
4873
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Immune Health
Types of Claims:
  • Ingredient
  • Preventive Health
  • Performance
Examples of Claims:
  • ImmunaSure is a blend of six, all natural ingredients that is guaranteed to work.
  • Help Prevent Cold Sores and other viral infections by strengthening your immune system.
  • Kiss Your Cold Sores Good-Bye.
Advertiser:
Ganeden Biotech, Inc.
Product:
Digestive Advantage Irritable Bowel Syndrome (IBS) and Digestive Advantage Crohn's & Colitis
Case Number:
4863
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
Bohringer Ingelheim Consumer Healthcare Products
Supplement Category:
  • Digestive Health
Types of Claims:
  • Ingredient
  • Clinically Proven/Shown
  • Exclusivity
  • Comparative
Examples of Claims:
  • Trusted by Thousands of Physicians Nationwide
  • Digestive Advantage IBS contains a patented probiotic, GanedenBC30 that can help support digestive function.
  • Revolutionary
  • In a recent clinical study, patients with Crohn's noted a 40% reduction in episodes of diarrhea.
Advertiser:
New Charter, Inc.
Product:
Blockade
Case Number:
4852
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Immune Health
  • Anti-viral
Types of Claims:
  • Performance
  • Ingredient
  • Speed
  • Efficacy
Examples of Claims:
  • Blocks viruses from entering human cells.
  • The bioactive molecules in Blockade seek out viruses, bind to them and create a coating around them. This coating is like a fence around the virus that blocks its ability to attach to and enter cells.
  • …up to 100% success in inhibiting the entry of enveloped viruses (like influenza).
  • Begins working in minutes...not hours.
Advertiser:
The Green Willow Tree, LLC
Product:
Thyodine
Case Number:
4824
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Thyroid Health
Types of Claims:
  • Comparative
  • Superiority
  • Efficacy
Examples of Claims:
  • Many [customers] prefer [Thyodine] to synthetic prescription medications.
  • We have had numerous reports from customers who told us that it not only helped their thyroid function, but that in many cases they felt better on Thyodine than on prescriptions.
  • It is by far the most effective thyroid support we have found.
  • In some cases, our customers have reported that their laboratory tests for thyroid function improved after using Thyodine.