Compilation of NAD Challenges

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.


Search cases 2007— March 2019

Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
BioPharmX Inc.
Product:
Violet Iodine Breast Health Supplement
Case Number:
6021
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Breast Health
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
  • Violet Iodine is a daily iodine supplement clinically demonstrated to alleviate the common symptoms of cyclic mastalgia and fibrocystic breast condition (FBC), including swelling, tenderness, aches and heaviness and promotes optimal breast health.
  • Molecular iodine is a form of iodine that has been demonstrated to reduce the symptoms of premenstrual breast discomfort...and help restore the natural, healthy balance of breast cells.
Advertiser:
Princeton Nutrients, LLC
Product:
VitaPulse
Case Number:
6017
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Cognitive
  • Energy
  • Sleep
  • Joint Health
  • Muscle Pain
Types of Claims:
  • Express Claim
  • Testimonials
Examples of Claims:
  • Ease Joint Pain & Stiffness.
  • Improves Sleep and Reduces Anxiety.
  • Feeling of Mental Sharpness & Clarity.
Advertiser:
IsoSensuals
Product:
Vaginal Health
Case Number:
6008
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Vaginal Health
Types of Claims:
  • Performance
Examples of Claims:
  • Enjoy Tighter, Permanent Results! Help restore the vagina’s suppleness. Contract & reshape the vaginal walls. Restore lubrication & eliminate vaginal dryness.
  • ...an all natural supplement that will reverse the loss of elasticity from childbirth, hormonal changes, and aging.
Advertiser:
UltraMax Health, Inc.
Product:
Max Synapse
Case Number:
6003
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
CRN
Supplement Category:
  • Cognitive
Types of Claims:
  • Performance
  • Testimonials
  • Comparative
  • Superiority
Examples of Claims:
  • Drastically increase long term memory.
  • Improves your energy levels. Increase concentration.
  • …the #1 natural cognitive enhancer that is guaranteed to noticeably improve your focus and memory within the first week as well as increase your energy levels and get rid of that feeling of mental fatigue forever.
Advertiser:
Yukon Reyes Consulting, LLC
Product:
ProBrain Dietary Supplements
Case Number:
6031
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
CRN
Supplement Category:
  • Cognitive
Types of Claims:
  • Performance
Examples of Claims:
  • Feel the effects within the first 30 minutes.
  • ...improves mental functions such as cognition, memory, intelligence, motivation, attention and concentration.
  • ProBrain is scientifically proven to drastically boost your memory and guard your neural function against brain fog syndrome.
Advertiser:
HFL Solutions, Inc.
Product:
Blood Sugar Optimizer
Case Number:
6000
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
CRN
Supplement Category:
  • Blood Sugar
  • Energy
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
  • Improves carb sensitivity & glucose metabolism.
  • Promotes insulin sensitivity and antioxidant protection.
  • Prevents mood swings & energy crashes. Reduce sugar & carbohydrate cravings.
Advertiser:
BAI Brands, LLC
Product:
Bai5 Beverages
Case Number:
5998
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
VDF FutureCeuticals, Inc
Supplement Category:
  • Functional Food
  • Antioxidant
Types of Claims:
  • Express Claim
  • Ingredient
  • Implied Claim
Examples of Claims:
  • Express and implied claims related to the amount of antioxidants.
Advertiser:
Nootrobox, Inc.
Product:
Nootropics - RISE™, SPRINT®, and YAWN™
Case Number:
5995
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Cognitive
  • Energy
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
  • Increase your baseline cognition. Shown to increase working memory and resilience to stress.
  • Conquer exams, deadlines or any mentally demanding task.
  • ...helps you get to sleep faster, sink into deep sleep more reliably and wake up more refreshed and rejuvenated.
Advertiser:
DSE Healthcare, LLC
Product:
Prerelief
Case Number:
5991
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Urinary Health
  • Digestive Health
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
  • Prelief helps prevent the discomfort of food-caused bladder irritations, heartburn and other food acid problems before they happen.
  • Prelief is the only acid fighter that is designed to take irritating acids out of the foods you eat, while leaving your protective stomach acid untouched..
Advertiser:
Verified Forskolin.com
Product:
Verified Forskolin.com
Case Number:
5985
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
CRN
Supplement Category:
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
  • Fast results. 71.8% of our forskolin users claim they have started witnessing positive, satisfying results within 4-6 days.
  • ...works in a natural way where it will help you get rid of cancer without any side effects.
  • ...through the use of capsules containing Forskolin it is very easy to treat asthma.
  • Through use of forskolin it is possible to get rid of excess fats from the body...will lead to opening the blood vessels for effective working of the heart where it will pump blood to different parts of the body easily.