Compilation of NAD Challenges

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.


Search cases 2007— March 2019

Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
Legacy Labs LLC
Product:
Cognitine
Case Number:
5982
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
Kyowa Hakko Bio Co., Inc
Supplement Category:
  • Cognitive
Types of Claims:
  • Performance
  • Establishment
  • Superiority
Examples of Claims:
  • Reverse age related cognitive decline.
  • You will have incredible focus and mental health in a matter of days and stabilize your mood as well.
  • ...a safe natural dietary supplement that was developed by Legacy Labs, backed by proven research studies....
Advertiser:
M&M/Mars
Product:
CocoaVia Cocoa Extract
Case Number:
5980
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Cardiovascular Health
Types of Claims:
  • Performance
  • Health and Safety
Examples of Claims:
  • ...delivers the highest concentration of cocoa flavanols, which are scientifically proven to promote a healthy heart by supporting healthy blood flow, helping firefighters, or anyone, maintain who they are for years to come.
Advertiser:
Goop, Inc.
Product:
Moon Juice Action Dust and Brain Dust
Case Number:
5976
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Cognitive
  • Energy
  • Stress Management
Types of Claims:
  • Performance
  • Product Description
Examples of Claims:
  • Made with enlightening herbs like astragalus and gingko, used for centuries by great thinkers and meditators, this adaptogenic elixir is designed to maintain healthy systems for superior cognitive flow, clarity, memory, creativity, alertness, and the capa
  • Medicinal Grade, Adaptogenic Potion, All Organic or Wild.
Advertiser:
Erikson Bioscience/Basic Research, LLC
Product:
The European Wrinkle Pill
Case Number:
5975
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
NAD
Supplement Category:
  • Anti-aging
Types of Claims:
  • Performance
Examples of Claims:
  • This incredible oral compound has the power to make your skin younger. It won’t just look younger… it will actually be younger.
  • It’s able to improve the skin everywhere, from the face, neck, and décolleté to crepey arms, loose abdominal skin… even buttock sag and elbow wrinkles.
  • It is sort of like a facelift for your whole body: it works from the end of your nose to the tips of your toes.
Advertiser:
Omax3 Ultra Pure Dietary Supplement
Product:
Prevention Pharmaceuticals, Inc.
Case Number:
5966
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
Great HealthWorks, Inc.
Supplement Category:
  • Omega-3
Types of Claims:
  • Performance
  • Establishment
  • Superiority
Examples of Claims:
  • And unlike other fish oils, Omax3 will not raise low-density lipoproteins (LDL).
  • While most fish oil products can help with blood lipids, Omax3 has been shown to help people with LDL, something other fish oil products don’t.
  • Nearly 100% purity: Omax3 is the most concentrated omega-3 available. Most fish-oil/omega- 3 supplements only contain 30-60% omega-3.
Advertiser:
Advance Nutritional Innovations, Inc.
Product:
ionDEFENDER
Case Number:
5959
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
CRN
Supplement Category:
  • Radiation/Cell Protection
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
  • Protect the body against damaging radiation!
  • ...clinically proven to reduce oxidative stress by stimulating the body to produce more of its own protective antioxidant enzymes.
  • It also helps protect the body against free-radicals generated by toxins, including hangover (alcohol), airline cabin air (ozone), and those created by normal metabolism, all factors in aging.
Advertiser:
Mega-T, LLC
Product:
Mega-T Green Tea Fat Burning Supplement
Case Number:
5952
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
CRN
Supplement Category:
  • Weight Loss
  • Digestive Health
Types of Claims:
  • Performance
  • Health and Safety
Examples of Claims:
  • Probiotics help you to better digest carbs and proteins and green tea is clinically proven to help you burn fat and boost your metabolism.
  • Every Mega-T product is scientifically formulated to help boost your metabolism so that your body works more effectively to use the fuel consumed, store less fat, and lose more weight.
Advertiser:
New Nordic USA, Inc.
Product:
Skin Care Collagen Filler
Case Number:
5901C
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
NAD
Supplement Category:
  • Anti-aging
Types of Claims:
  • Performance
  • Ingredient
  • Testimonials
Examples of Claims:
  • Skin Care works from the inside -- by nourishing the deep layers of the skin, where traditional skin care treatments seldom reach.
Advertiser:
NuScience Corporation
Product:
Cellfood
Case Number:
5931
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Cell Function
  • Hydration
  • Detoxification
Types of Claims:
  • Performance
Examples of Claims:
  • Cellfood’s unique formula helps keep your body well hydrated throughout the day and night.
  • By adding 24 drops of Cellfood to your water bottle each day, you’ll clean and detoxify, help to eliminate free radicals and bring oxygen, hydrogen and plant nutrients into your body.
Advertiser:
Clarion Brands LLC
Product:
LipoFlavoniod
Case Number:
5879
Type:
  • NARB Panel
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Tinnitus
  • Meniere's Disease
Types of Claims:
  • Performance
  • Implied Claim
  • Testimonials
Examples of Claims:
  • The only product supported by 50 years of clinical use.
  • Helps ease the ear ringing that characterizes tinnitus.