Compilation of NAD Challenges


Please note, the CRN/NAD program will close as of July 2020, but companies can still file their own cases independently as always. Learn more...


CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.


Search cases 2007— March 2019

Date of Decision Between
Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
Santica USA Research Labs, LLC
Product:
Cellulase Gold/CelluScience
Case Number:
5030
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Skin Health
Types of Claims:
  • Clinically Proven/Shown
  • Efficacy
  • Performance
  • Ingredient
  • Endorsement
Examples of Claims:
  • In the most recent, published clinical study, 94% reported seeing results with this scientifically advanced anti-cellulite dietary supplement.
  • ...contains the potent Vascolarys Complex that has been clinically proven to actually help reduce cellulite by helping promote healthy cell metabolism...
  • After treatment with CelluScience, you could see firmer, smoother and better looking skin.
  • CelluScience can produce results without any changes in diet, exercise or life style.
Advertiser:
CytoSport Beverage Company
Product:
Muscle Milk
Case Number:
5025
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
Nestle
Supplement Category:
  • Sports Nutrition
Types of Claims:
  • Ingredient
  • Implied Claim
Examples of Claims:
  • High Protein Milk Shake
  • Muscle Milk
Advertiser:
Central Coast Nutraceuticals, Inc.
Product:
Colotox
Case Number:
5021
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Detoxification
  • Weight Loss
Types of Claims:
  • Preventive Health
  • Implied Claim
  • Superiority
  • Comparative
  • Efficacy
Examples of Claims:
  • Colon cancer is currently the second leading cancer killer in the United States, with 60,000 Americans expected to die from the disease this year…
  • Colotox will help: Remove toxic buildup; Increase energy levels; Decrease gas and bloating...
  • #1 Product for Cleansing.
  • Purest and most effective cleansing product...
Advertiser:
Bossa Nova Beverage Group
Product:
Bossa Nova Acai Juice
Case Number:
4909
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
No
Challenger:
POM Wonderful, LLC
Supplement Category:
  • Antioxidant
Types of Claims:
  • Superiority
  • Ingredient
  • Comparative
Examples of Claims:
  • Bossa Nova sets the standard for antioxidant potency. The proof is in the numbers…
  • Bossa Nova is higher in antioxidants and lower in sugars.
  • Highest antioxidant fruit; higher antioxidant potency.
  • Reduces free radicals linked to pre-mature aging, heart disease, Alzheimer's and certain cancers.
Advertiser:
Herbal Groups, Inc.
Product:
Prostalex Plus
Case Number:
5005
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Urinary Health
  • Men's Health
  • Sexual Performance
Types of Claims:
  • Clinically Proven/Shown
  • Endorsement
  • Efficacy
  • Performance
Examples of Claims:
  • The amazing new Prostalex Plus drug-free supplement has been scientifically formulated to reduce your need to urinate by combating the natural growth of your prostate…
  • Revolutionary new drug-free formula helps you regain your youthful prostate function so you'll urinate less often and sleep through the night.
  • All my urination problems - urgency, frequency, low flow, dribble - they're totally gone now!
Advertiser:
Quality of Life Labs
Product:
Kinoko AHCC
Case Number:
5010
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Immune Health
Types of Claims:
  • Clinically Proven/Shown
  • Performance
  • Efficacy
Examples of Claims:
  • Immune Supplement Supported by Over 80 Research Studies.
  • Clinical research shows that Kinoko AHCC and Kinoko AHCC Gold help support normal immune function by…enhancing macrophage and T-cell activity.
Advertiser:
Nutraceuticals Int'l LLC
Product:
FucoPure
Case Number:
4991
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
P.L. Thomas
Supplement Category:
  • Weight Loss
Types of Claims:
  • Superiority
  • Exclusivity
  • Ingredient
  • Comparative
  • Clinically Proven/Shown
Examples of Claims:
  • The Only Clinical Strength Fucoxanthin 10% Extract from Patented Japanese Wakame.
  • The highest quality Fucoxanthin currently available on the market.
  • FucoPure 10% Extract is 1,000 times stronger than raw seaweed.
  • Scientific research suggests that this new...weight loss product has the ability to specifically target the abdominal region of the body, burning off fat and the cellular level.
Advertiser:
Nature's Healthy Supplements, Inc.
Product:
Best Prostate
Case Number:
4982
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Prostate Health
  • Men's Health
Types of Claims:
  • Comparative
  • Superiority
  • Ingredient
  • Performance
Examples of Claims:
  • World's most prescribed product for an enlarged prostate.
  • 3,000 Times more Powerful than Saw Palmetto.
  • Beta-Sitosterol is both natural and safe unlike harsh prescription medications.
  • Best Prostrate will significantly increase your urinary flow.
Advertiser:
Schiff Nutrition Inc.
Product:
Megared
Case Number:
4970
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Cardiovascular Health
  • Joint Health
Types of Claims:
  • Superiority
  • Comparative
  • Clinically Proven/Shown
Examples of Claims:
  • 3x better than fish oil for supporting cardiovascular health.
  • Superior nutritional support when compared to the very best fish oils.
  • Maintain healthy cholesterol levels already within normal range.
  • Clinically shown to support cardiovascular health.
Advertiser:
Nutrex, Inc.
Product:
Vitrix Maximum Impact
Case Number:
4965
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Sexual Performance
  • Men's Health
Types of Claims:
  • Clinically Proven/Shown
  • Efficacy
  • Ingredient
  • Performance
  • Speed
Examples of Claims:
  • Have the Best Sex of Your Life.
  • Enhances your sexual stamina for long-lasting performances.
  • Vixtrix is loaded with research-proven muscle-building and libido-enhancing ingredients that are all natural and safe.
  • Whether you are 18 or 80, Vitrix will cause a surge in your body's Luteinizing Hormone levels, which in turn signal your testicles to produce more testosterone.