Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 2014 2 0 1 6 A N N U A L R E P O R T MORE CONTENT As it engaged with stakeholders and new audiences, CRN maintained a consistent, focused and solid voice, representing the scientific interests of the industry and promoting responsible supplement and functional food consumption. CONSUMERS COUNT • Promoted data from CRN’s annual Consumer Survey on Dietary Supplements, reporting an increase in supplement usage among U.S. adults and an elevated trust and confidence in the industry and its products JUST THE FACTS • Launched the #SupplementFacts social media campaign featuring a series of short, easy to understand facts about dietary supplement science, regulation, health care cost savings, consumer usage and economic impact AMPLIFYING THE SCIENCE • Generated positive publicity based on scientific studies and presentations at scientific conferences—efforts resulted in over 100 placements in popular media outlets Supplement Facts Council for Responsible Nutrition www.crnusa.org 92% of dietary supplement users say they read and follow the directions on supplement labels. 71% of U.S. adults take dietary supplements Pictured above, one of CRN’s Supplement Facts; right, data from the 2016 CRN Consumer Survey on Dietary Supplements showed an increase in usage from 68% in 2015