Compilation of NAD Challenges

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.


Search cases 2007— March 2019

Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
That's Natural
Product:
CBD Hemp Oil
Case Number:
6173
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
NAD
Supplement Category:
  • Cancer Prevention
Types of Claims:
  • Performance
Examples of Claims:
  • CBD makes cancer cells commit ‘suicide’ without killing other cells.
Advertiser:
Evolution Nutraceuticals
Product:
Cardio Miracle
Case Number:
6168
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Cardiovascular Health
  • Dental
Types of Claims:
  • Performance
Examples of Claims:
  • Cardio Miracle improves your body’s ability to produce the powerful health molecule Nitric Oxide.
  • Depending on your condition, you should notice a difference in a few weeks or even days.
  • Relax and Dilate Your Blood Vessels: Nitric Oxide relaxes your blood vessels, dilating them and making them more flexible.
  • Recent studies have found that this can also help with Neuropathy (loss of feeling in your fingers and toes) as well as dizziness.
  • Better Dental Health: Dentists have long known there was a connection between your gums and your heart.
  • People who have suffered from Periodontal Disease have seen amazing improvements in gum depth in just a matter of weeks by taking a Nitric Oxide supplement.
  • Prevent or Reverse Heart Attack and Stroke.
Advertiser:
FemaLife Nutrition, LLC
Product:
Super Flora probiotic
Case Number:
6116
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
ADV return to NAD after 2017 referral
Challenger:
CRN
Supplement Category:
  • Probiotic
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
  • If digestive problems have been interrupting your life for far too long then you NEED to click through to the next page and learn how to put an end to all your digestive discomforts in less than 30 seconds a day.
  • Clinically Proven Results.”
Advertiser:
UltraMax Health, Inc.
Product:
Max Synapse
Case Number:
6003
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
return from previous referral
Challenger:
CRN
Supplement Category:
  • Cognitive
Types of Claims:
  • Performance
  • Establishment
  • Testimonials
Examples of Claims:
  • Increased short term memory
  • Drastically increase long term memory
Advertiser:
Nature Made
Product:
Omega-3 with XtrAbsorb
Case Number:
6152
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
Reckitt Benckiser
Supplement Category:
  • Joint Health
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
  • Nearly 4X Better Absorption* *than standard fish oil concentrate
Advertiser:
GSK Consumer Health
Product:
Citrucel
Case Number:
6144
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
P&G
Supplement Category:
  • Fiber
  • Gas
  • Digestive Health
Types of Claims:
  • Performance
  • Establishment
  • Comparative
Examples of Claims:
  • The Only Fiber For Regularity That WON’T CAUSE EXCESS GAS**
  • **Among the Top 5 National Brands. Based on laboratory testing. Individual results may vary.
  • Citrucel (but not Metamucil) is “NON-FERMENTABLE.”
  • Citrucel (but not Metamucil) “DOESN’T CAUSE EXCESS GAS.”
Advertiser:
Cebria, LLC
Product:
Cebria
Case Number:
6142
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
CRN
Supplement Category:
  • Cognitive
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
  • Think Faster & Remember More with Cebria.
  • Improve Your Memory in just 30 Days.
  • Research results indicate that Cebria creates a significant improvement in memory.
Advertiser:
Healthy Directions, LLC
Product:
Joint Gold Advantage
Case Number:
5512C
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Joint Health
Types of Claims:
  • Performance
  • Establishment
  • Testimonials
Examples of Claims:
  • Claims that Joint Advantage Gold and/or its ingredients provide “fast relief,” reduce joint pain in as little as 7 days, and relieve joint discomfort/stiffness in as little as 7 days.
  • Claims that Joint Advantage Gold and/or its ingredients are formulated to work in every joint in the human body.
  • Consumer testimonials that claim (a) Joint Advantage Gold is effective in eliminating joint pain, (b) Joint Advantage Gold is effective in eliminating or reducing pain during strenuous activities, (c) Joint Advantage Gold is effective after 4 days use, an
Advertiser:
Balance of Nature, Inc.
Product:
Balance of Nature Dietary Supplements
Case Number:
6129
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
NAD
Supplement Category:
  • Immune Health
  • Digestive Health
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
  • Our Fruits & Veggies product provides you with the real nutrition of over 10 servings of whole fruits and vegetables in a day, supplementing your body with powerful antioxidants that enhance your immune system.
  • Cancer is preventable.
  • Testimonials that Balance of Nature prevents pneumonia, lowers PSA, and mitigates symptoms of MS.
Advertiser:
Opiate Freedom Center
Product:
Opiate Freedom Center Dietary Supplements System
Case Number:
6128
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
NAD
Supplement Category:
  • Opiate Withdrawal
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
  • Your All In-One At-Home Detox Solution.
  • For Those Looking for the Most Complete Natural Supplement Solution Available for a Body & Mind Depleted by Drug.
  • Testimonials: “I totally kicked opiates! ... Your method really works.