Where they buy
Mass merchandisers continue to be the most popular supplement purchase locations. In the last 12 months, more than nine in 10 (92%) of users have purchased supplements from mass market retailers (i.e. mass merchandisers, drug stores, supermarkets, etc.), according to CRN’s 2021 Consumer Survey on Dietary Supplements.
Consumer cyber trends: Nearly a quarter of supplement users (24%) report purchasing their supplements online. Survey results reveal that while the use of some top online retailers and websites for supplement shopping has decreased since last year, a significantly large number of respondents reported shopping for supplements on Amazon in 2021.
All about Amazon: Eight in 10 online supplement shoppers (80%) have purchased from Amazon in the last 12 months, a seven percentage point increase from 2020. This increase appears reflective of Americans’ increased reliance on Amazon in light of the pandemic.