For more than 20 years, the CRN Consumer Survey on Dietary Supplements has served as the leading source of data on consumer attitudes and behaviors toward dietary supplements.
Purchase the survey here!
CRN member discount code available here.
Invest today to access data on usage of specific dietary supplements within categories of:
- Vitamins & Minerals
- Herbals & Botanicals
- Specialty Supplements (probiotics/prebiotics, omega-3 fatty acids, collagen, etc.)
- Sports Nutrition and Weight Management
Learn:
- Reasons for taking supplements
- Purchasing factors
- Delivery form preferences
- E-Commerce habits
- Omni-channel shopping habits
- Confidence and trust in industry
And much more—thousands of datapoints
Inclusive survey design
Oversamples of Black, Hispanic, and Asian/Pacific Islander respondents are included for the second year in a row to ensure significant sample sizes of supplement users of color to provide deep insights into the groups’ motivations, attitudes, and purchasing habits.
Demographics include:
- Gender
- Age
- Household income,
- U.S. geographical region
- Political party ID
- Urban, suburban, or rural area residence
- Children in the household
- Employment status
- Marital status
- Race
Purchase the survey here!
Question? Contact Elise Hall.