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Influencing public perception of science-backed nutritional products.
CRN improved the public perception and understanding of the safety and benefits of science-backed nutritional products to promote a positive industry image.
In 2019 CRN launched the LabelWise campaign designed to help consumers understand changes to the Supplement Facts label and position dietary supplements as regulated and backed by science. Campaign resources included a video, infographics, a conversion calculator and more, on the microsite, BeLabelWise.org. CRN did extensive media outreach around the program, as well.
CRN’s Communications team gave voice to the association’s efforts as well as to the concerns of responsible industry—whether by responding to negative media coverage or generating positive media coverage around new science on dietary supplements and ingredients. CRN’s annual Consumer Survey on Dietary Supplements served as a leading source for data on the attitudes and behaviors of the dietary supplement consumer.
CRN also worked to build alliances with key stakeholders. For the third year in a row, CRN sponsored Shopping for Health, an invitation-only event for supermarket registered dietitians. In 2019, CRN facilitated the session, “Too Good to Be True,” on the dangers of adulterated products.
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