Reach thousands of dietary supplement and functional food professionals from industry-leading companies through the Council for Responsible Nutrition Affinity Partner Program
Contact Gretchen Powers, VP Marketing & Member Experience
PARTNER BENEFITS
Brand visibility with high-quality audience
Partners will gain exposure to a dedicated and targeted audience of pre-vetted responsible players, conducting business with best practices and in accordance with the CRN Code of Ethics, increasing brand visibility and market reach with the highest quality prospects.
- Designation as the exclusive partner in a specific area of business is also available in appropriate cases.
Association with CRN, a respected industry organization with documented good governance
Partners will benefit from the credibility and reputation of being associated with CRN, as the leading trade association for this industry. Mutual trust and high standards of conduct and quality are the foundation of the relationships we foster.
Actionable feedback and engagement
Direct feedback from CRN members will enable affiliates to tailor their offerings to better meet the needs of the industry—and specifically the best customers.
PARTNER CRITERIA
Co-marketing commitment
To ensure the commitment of affiliates and optimize opportunities for exposure to the CRN community, partners will select a sponsorship opportunity valued at $5,000 or more from the association’s current prospectus with the sponsorship fee paid by the affiliate partner. In addition to the sponsorship’s promotional deliverables, CRN will work with the partner to educate our member audience about its offerings through our newsletter, communications with relevant subgroups within the association’s membership, social media, and other content, including an entry on our website.
Industry Relevance
Products and services must be relevant to the business of dietary supplement and functional food industry companies.
Credibility and Reputation
Partners must have a proven track record of integrity and quality, confirmed through documentation, referrals, or other vetting by CRN.
Revenue Sharing
Partners will share a portion of the revenue earned from the affiliation with CRN as established via case-by-case agreement.