Associate member spotlight: As consumers seek personalization, industry leaders must respond 

Associate member spotlight: As consumers seek personalization, industry leaders must respond 

This is a CRN Associate Member Spotlight. Learn more: www.radiclescience.com

In her most recent contribution to Fast Company, Pelin Thorogood—co-founder and executive chairwoman of Radicle Science—showcases the tremendous opportunity ahead for the wellness industry to move past a one-size-fits-all approach and embrace personalization to increase consumer trust.

“Wouldn’t we naturally assume that different users would need different doses, or even different formulations, to achieve optimal efficacy? And in an era where we have the wisdom and tech to deliver this level of precision, shouldn’t it be an expectation rather than a privilege? The momentum towards personalization demands robust, real-world evidence… the future of healthcare is self-care, powered by our own experiences and our own personal data,” said Thorogood.

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Radicle Science is also pleased to announce Pelin was recently selected as a finalist for San Diego Business Journal’s Business Women of the Year, with winners to be announced December 11. She was previously honored as an INC 200 Female Founder in 2023 and Stevie’s ‘Maverick of the Year’ in 2022.