This is a CRN Associate Member Spotlight. Learn more: www.regulatoryavenues.com
In an increasingly complex regulatory environment, especially when venturing beyond the domestic landscape to launch products internationally, supplement business leaders may understand compliance primarily as a defensive cost center. But embracing compliance as a strategic business function can enhance customer trust, brand value, and operational excellence, making it a lever for competitive advantage.
Helping brands see compliance as a business advantage, Regulatory Avenues Consulting is a new consultancy founded by Ken Myers, a dietary supplement industry veteran and former CRN board director.
“Regulations reflect what customers care about—trust, safety, and transparency,” said Myers. “When companies connect compliance to those goals, they strengthen their brand and reduce barriers to growth.”
Regulatory Avenues Consulting specializes in helping companies:
- Make smart, risk-informed decisions that align with brand objectives;
- Design compliance teams leveraging a mix of trained employees, consultants, and technology to fulfill the strategic and technical needs of the brand;
- Build trust across functions by offering flexible, business-oriented solutions;
- Regulatory Avenues Consulting partners with companies to align compliance with consumer expectations, supporting innovation while minimizing risk.
Offering all-in-one global regulatory advice to companies looking to expand into markets beyond the U.S., Regulatory Avenues Consulting follows a simple two-phase approach to maximize growth and ROI:
- The “Planning Phase” in which Regulatory Avenues Consulting integrates with the client to understand the company’s needs, help staff get up to speed on the global regulatory landscape, and develop a market roll-out plan.
- The “Roll-Out Phase,” in which Regulatory Avenues Consulting works with the client to finalize formulas, claims, packaging, labels, a Quality Management System, and pre-market registrations and notifications, culminating in a fully compliant international product launch.
Regulatory Avenues Consulting standardizes the client experience across all markets, providing a single “source of truth”—and eliminating the need to search for in-country consultants and the struggle of navigating multiple sets of varying terminologies, risk assessments, and other technical details.
Learn more at www.regulatoryavenues.com and connect with Myers on LinkedIn for additional details.
Go deeper: Hear practical insights on reframing compliance and building trust from Myers in a recent episode of The Ethics Expert podcast.