As consumers continued to confront the devastating public health effects of COVID-19, Americans were focused more than ever on their health and well-being. Nearly three-quarters of Americans continued to report taking dietary supplements in 2020, with 40% of supplement users reporting overall health and wellness benefits as their top reason to take supplements. Immune health was the second most popular reason, with 32% of supplement users citing this factor as why they take supplements (up from 27% in 2019).
Data from CRN’s COVID-19 survey demonstrated that overall immune support (57%) and health/wellness benefits (53%) were the most common reasons why users increased intake during the pandemic. Further data revealed not only an increase in supplement intake, but pointed to sustained usage changes in the future.
READ ON — CRN member companies stepped up during the pandemic
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