Vice President, Marketing & Member Experience
202-204-7682 / gpowers@crnusa.org
Ms. Powers oversees CRN's efforts from its members' perspective to deliver a superior experience and provide unique value to the association's diverse and growing community of companies in the dietary supplement and functional food space. In addition, Ms. Powers leads membership development and retention strategy, conveying the value of membership in the association, as well as its offerings, to prospective members and other stakeholders.
A longtime communications team member with CRN prior to focusing on membership, Ms. Powers continues to play a key role in projects such as CRN's annual reports and the association's overall visual identity and branding. She has played a leadership role in project management and content development related to array of industry-wide events, educational programs and initiatives, including the annual Consumer Survey on Dietary Supplements and the updated Supplements to Savings report.
Past highlights include leading the visual design and website development for the award-winning “Label Wise” educational campaign, development of CRN's member newsletter, branding of and B2B advertising campaign development for the industry-wide “Supplement OWL” label database.
Associated with CRN since 1999, she rejoined the CRN in-house team in 2013 after several years as an independent communications consultant. Earlier in her career, she worked in marketing for the Chicago architectural firm Holabird & Root.