China’s supplement market offers enormous opportunity—but getting there isn’t simple.

Jeff Ventura sits down with Jeff Crowther to break down what companies need to know about selling dietary supplements in China today. From the unpredictable impact of tariffs to the rise of cross-border e-commerce platforms, the conversation explores the strategies companies are using to reach Chinese consumers.

They also unpack the regulatory maze companies must navigate—including Blue Hat registrations, bonded warehouse logistics, and new customs rules coming in 2026.

If you’re considering China—or trying to understand how companies succeed there—this episode offers practical insight from someone who has spent more than a decade working on the ground in the market.