Magnesium is more than just another supplement—it’s a powerhouse mineral tied to over 300 biological reactions and essential for energy, sleep, and mood. In this episode of Supplement Source, Jeff Ventura talks with Traci Kantowski, VP of Global Communications at Cypress Minerals, about why magnesium demand is surging, which forms deliver the biggest benefits, and how innovation in delivery formats (from capsules to gummies to functional beverages) is reshaping the market. Whether you’re an industry pro or a wellness-minded consumer, this conversation will leave you looking at your supplement label a little differently.
