Earlier this year, CRN surveyed our membership to determine what we are doing well and where you want us to improve. For the next several months, each issue of The Report will update you on what you told us, and what steps CRN is taking to respond to your direction.
This week's comments:
Fast, complete and easy-to-digest reports to CRN members on new, high-level nutritional science.
CRN members love that CRN is 'The Science Behind the Supplements.' In addition to pre-embargo alerts of upcoming published research, CRN offers members a web-based resource, Research Watch, which curates published studies relevant to nutritional science for CRN’s Senior Scientific Advisory Council (SSAC)—as well as any member who’s interested (sign up with hnguyen@crnusa.org). One recent study is featured in each issue of the newsletter The Report.
What we’re doing to get even better:
In addition to Research Watch, updated monthly, we are improving CRN’s timely alerts to members on scientific journal publications when they are released, with analysis and updates on media reception. We've listened to member feedback and streamlined internal systems to make these alerts even more useful and ensure they reach all the right people at our member companies.
Be more pro-active promoting to consumers the benefits of dietary supplements, and not just respond to negative media and unfavorable research.
You want CRN to do more to promote positive studies as well as defending the industry from negative research.
What we’re doing to get even better:
This year, we've started to amplify CRN's messages about the wellness benefits of dietary supplements by partnering with influencers to deliver authentic content to consumer audiences via blogs and social media. CRN worked with influencers on the #MyWeekSupplemented campaign earlier this year and is currently running the #MyYearSupplemented campaign. We helped sponsor and spoke at “Shopping for Health,” making the case for supplement usage among influential retail dietitians. CRN even authored a bylined article highlighting its work reaching consumers via influencers and will continue to build on the relationships we've developed with these influencers.
To make this an ongoing conversation, please tell us additional areas on which you want CRN to focus. Send your thoughts to:
Carl Hyland Senior Director, Membership Development, chyland@crnusa.org