Webinar TODAY: 'COVID-19 and Supplement Sales Update: Examining Market Data and Attitudes as Consumers Continue Their Wellness Journeys'
What should retailers make of the surge in supplement sales sparked by the COVID-19 pandemic? Will this immediate consumer response grow the base of wellness warriors for the long term? With ongoing market growth and continued consumer interest, "we are most likely experiencing the beginning of the 'new normal,'" Brian Wommack recently noted in Natural Products Insider.
Join CRN and Natural Products Insider TODAY, Wednesday, June 10, at 2 pm Eastern for a webinar to learn more about changing consumer attitudes and key sales data that may help to inform what the "new normal" will look like. CRN’s senior vice president of Communications, Brian Wommack, will moderate a panel of experts who will offer insights into the rapidly changing dietary supplement market and highlight new opportunities. Learn more and register here.
CRN/Natural Products Insider are offering a special group discount: Buy one, get five live views for your company colleagues. To take advantage of this, register to attend and then pass on the promo code CRNAdd to five of your colleagues to register for free. Not able to attend the live webinar? No problem. The webinar will be available on-demand shortly after the live airing.
Webinar now available on-demand – 'COVID-19 and Supplement Sales: Making Sense of the Sales Spike and the New Normal'
Today’s Supplement Sales Update webinar will build on topics and content presented during our April webinar exploring the initial sales spike sparked by the COVID-19 pandemic. Access this webinar on demand to hear panelists compare chain drug and mass retail sales with ‘natural’ channels and give advice on how to allocate stock among distribution channels for manufacturers facing limited supply chains.
Learn best practices for hosting virtual events
While so many of us have been working from home in an effort to #flattenthecurve, everything from daily interactions to large industry-wide events have gone virtual. CRN’s annual Communications and Media Outreach Committee in-person meeting is no exception—in May, we quickly pivoted to bring our members, “Wellness from Washington,” a two-hour virtual event highlighting topics, resources and tools relevant to the current crisis. Virtual learning expert Cindy Huggett provided attendees insights on best practices for leading and facilitating online events, addressing questions such as “How do you keep everyone engaged when you aren’t in the same room?” Access Ms. Huggett’s materials here.
Access CRN's consumer education campaign materials
#SARMsCanHarm
In line with our 2020 priority initiatives, CRN is dedicated to combating products tainted with illegal drug ingredients—whether through intentional adulteration or poor attention to product quality. CRN’s #SARMsCanHarm education initiative raises awareness of the dangers of Selective Androgen Receptor Modules (SARMs) found in performance-enhancing products. Visit the #SARMsCanHarm microsite to access helpful resources, including a toolkit with shareable content and tips for consumers.
LabelWise
FDA has mandated new label requirements for dietary supplement products to provide consumers with better information they need to make informed choices about their health. The agency has extended its policy of enforcement discretion in response to COVID-19, giving large companies through the remainder of 2020 to come into compliance. In the meantime, CRN’s LabelWise campaign offers a suite of educational materials to help retailers and consumers understand changes they will see on dietary supplement labels. Retailers can use these resources in their own communications with customers. Need customized materials with your company’s branding? Contact Gretchen Powers for help accessing native files.
Did you hear? LabelWise has been named a finalist for the 2020 NutraIngredients-USA Editors Award for Industry Initiative of the Year in recognition of its efforts to improve quality, transparency, consumer confidence and trust in the dietary supplements industry. Winners will be announced July 13!
2019 CRN Consumer Usage Survey
Data from the 2019 CRN Consumer Survey on Dietary Supplements show that most Americans take these products and have confidence in their safety and quality. CRN's new infographic highlights the reasons why supplements users take them, as well as growth in use of vitamin D, probiotics, turmeric, green tea and more are now available on our website along with printable pages.
Want to share data or graphics from CRN's survey? Let us know what you need and we'll hook you up—whether for your social media platforms, corporate presentations, consumer education materials or other applications. CRN can provide the files and formats you need. Contact Gretchen Powers.
COVID-19 Challenges? How can CRN help?
Let us know how you're doing and if you're facing any new problems related to your dietary supplement and functional food assortment. We want to help in any way we can. We are grateful for the role of retailers every day, and we especially value your leadership now. Check out our COVID-19 Resource Page too.
