See who you'll meet at CMOC-18. Registered attendees are listed by last name here.
Download PDF list of attendees (name, title/company and email).
Elizabeth Bergman
Director Public Relations, New Avon LLC
Elizabeth Bergman is Director of Public Relations at New Avon LLC. She is responsible for external public relations efforts along with corporate relations and social impact. Elizabeth has nearly 10 years of experience with Avon, first joining Avon Products, Inc. in 2007 and has held various communications roles on both the North America and Global sides of the business. She was recently awarded the New Avon Excellence Award which recognizes outstanding achievement. Prior to Avon, Elizabeth was at Edelman where she worked on the widely recognized Dove Campaign for Real Beauty. Elizabeth also worked at Ogilvy Public Relations Worldwide.
Contact: Elizabeth.Bergman@avonusa.com
Lindsay Bomar
Senior Manager, Corporate Communications, AdvoCare International
Lindsay Bomar, serves as the Senior Manager of Corporate Communications at AdvoCare International. Bringing almost a decade of experience to the role, Lindsay manages external communications, crisis communications, public relations and public affairs work for the company. She also works with the executive team on board communications and is a member of the AdvoCare Foundation team working on strategy, brand and messaging. Prior to her work at AdvoCare, Lindsay spent eight years in Washington, DC working in political communications and advocacy with several consulting firms and national political campaigns. Lindsay also spent two and a half years with Bloomberg Government where she led editorial content for policy-focused events, research promotion for analysts and media relations and logistics. Lindsay received her bachelor's in corporate communication and public affairs from Southern Methodist University and a master's in public management from Johns Hopkins University. Lindsay resides with her husband in Dallas, TX.
Contact: Lbomar@advocare.com
Lisa Buono
Principal, Client Insights at IRI
Lisa has devoted 37 years to the OTC and consumer self-care industry across several organizations including primarily Wyeth (now Pfizer) Consumer Healthcare, but also Actavis and now IRI Worldwide. Throughout that time Lisa has worked in consulting, marketing, sales, new product development and drug ingredient and supplement policy roles as they relate to branded and private label OTCs and multivitamin/mineral and herbal products. She has worked on a variety of brands including Robitussin ®, Advil®, Centrum®, Caltrate®, Chap Stick®, Alavert®, PediaCare®, Efferdent®, Ludens®, Claritin®, Dr. Scholl’s®, Miralax®, One a Day ®, Coppertone® and Aleve®. She holds a BS degree in Chemistry and Mathematics from Montclair State College and an MBA in Marketing from Rutgers University, Graduate School of Management.
Contact: Lisa.Buono@IRIWorldwide.com
Jennifer Butler
Vice President of Media Relations, Herbalife
Jennifer Butler serves as Vice President of Media Relations within the Corporate Communications team. She is responsible for driving Herbalife’s overall message in earned media coverage. Prior to joining Herbalife in October 2016, she led the media practice at MSLGROUP, a leading communications firm where she created and implemented a number of consumer and corporate award- winning campaigns. Most recently, her work on the always #likeagirl campaign received the highest honor, a Cannes Grand Prix this past year. She also led media efforts for tech giant PayPal and provided media counsel for a number of other Procter & Gamble brands. From Phillips Electronics debuting futuristic technologies at CES, to positioning her global Underwriters Laboratories account as a true innovator in safety standards, her work focused on helping clients find a true ownable space. Jennifer has also handled media for Best Buy, Home Depot and UPS. If there’s someone to know in the world of media, Jennifer knows them. She has established solid relationships with key reporters at major outlets including Associated Press, New York Times, USA Today and The Wall Street Journal, just to name a few. Earlier in her career, Jennifer worked as a journalist for The Hartford Courant.
Contact: jenb@herbalife.com
Melissa Cannon
Senior Content Coordinator, AdvoCare International
Melissa Cannon serves as Senior Content Coordinator on the Corporate Communications team at AdvoCare International, headquartered in Plano, Texas. In her current role, Melissa primarily manages content for the recently launched Renew by AdvoCare blog, along with content amplification projects (for the blog), and supports cross-channel corporate storytelling and media relations/influencer outreach efforts. Prior to AdvoCare, Melissa worked in various communications roles in multiple industries, including travel and tourism, civic government and retail. Melissa is a graduate of Texas Christian University, Bob Schieffer College of Communication, and resides in Dallas, Texas with her two dogs.
Contact: mcannon@advocare.com
Leo Cullen
President and CEO of Kyowa Hakko U.S.A., Inc.
Leo R. Cullen is currently the President and CEO of Kyowa Hakko U.S.A., Inc., a subsidiary of Kyowa Hakko Bio Co., Ltd. an international health ingredients manufacturer and world leader in the development, manufacturing and marketing of nutraceuticals, pharmaceuticals and food products. Kyowa is the maker of branded ingredients including Cognizin® Citicoline, Setria® Glutathione, Pantesin® Pantethine, and Sustamine ® L-Alanyl-L-Glutamine. Leo joined Kyowa Hakko in 2007 as Vice President of Sales and Marketing and has helped guide the expansion of Kyowa Hakko USA’s business, including organizing sales and marketing activities and focusing on specialty business areas in the dietary supplement, food, and pharmaceutical marketplaces. Leo is a newly elected member of the Board for CRN.
Contact: cullen@kyowa-usa.com
Tom Druke
Director of VitaCholine Brand Development, Balchem Human Nutrition and Pharma
A seasoned veteran of the consumer packaged goods sector, Tom has over 20 years of experience working in both the corporate and non-profit sectors. He began his product management career with packaged goods powerhouse Reckitt Benckiser, working on the Airwick and Finish brands. He has also worked in the consumer healthcare sector with Pfizer Consumer Healthcare and held product management roles on major dietary supplement brands, including Caltrate and Centrum. Prior to joining Balchem, Tom was a co-founder of the Insight Prism, a boutique market research firm specializing in insight discovery. He currently oversees all strategic marketing initiatives to develop and expand the commercial market for the VitaCholine product line. He leads the development and oversight of market expansion, market research, product innovation and brand growth strategies. A former Peace Corps volunteer, Tom is fluent in Spanish and worked for three years in the Dominican Republic on environmental education and small enterprise development. Tom earned his BA from Dartmouth College and his MBA in Marketing and Management from NYU’s Stern School of Business.
Contact: TDruke@BALCHEM.COM
Dana Dwyer
Communications Manager, Atrium Innovations
Dana Dwyer oversees social media and public relations campaigns for Atrium Innovations Professional Brands including Pure Encapsulations®, Douglas Laboratories®, Klean Athlete® and Genestra Brands®. Throughout her career, Dana has worked in a marketing communications role across several different industries including health care, financial services, education, technology, and food and beverage. As a certified nutritional therapy consultant, she enjoys being able to marry her passion for nutrition with her love of marketing as a Communications Manager with Atrium Innovations. Dana has her bachelor’s degree in communications from Robert Morris University and a master’s degree in integrated marketing communications from West Virginia University.
Contact: ddwyer@atrium-innovations.com
Jeanette Feery
Marketing Director, MIDI Labs, Inc.
MIDI LABS, Inc. provide identifications of bacteria, yeast, and fungi in as little as one day, using the latest technologies: DNA sequencing and MALDI-TOF. Other services include strain or source-tracking of proprietary strains or contaminants, probiotic enumeration, and other microbiological and analytical services. MIDI Labs is ISO 17025:2005 certified, FDA-registered, cGMP-compliant, and a Veteran-Owned Small Business. Jeanette Feery, Marketing Director, of MIDI Labs, has been with the company for 20 years. She has more than five years' experience in Accounting and Operations Management with another 15 years' experience in Marketing in the Natural Products and Bio-Pharmaceutical industry. Ms. Feery has a BBA in Business Management and an MBA in Marketing.
Contact: jeanettef@midi-inc.com
Velvet Gogol Bennett
Director of Communications, P&G Global Health Care
Velvet is Association Director of Communications for P&G Global Health Care. Leading an organization globally across P&G's Personal Health Care & Oral Care Brands. Her main focus is on building and protecting the reputation of P&G and its brands, leveraging traditional, digital and earned channels to deliver P&G's message to consumers, business partners, investors and industry stakeholders. Velvet has been with P&G for 21 years in various global and regional roles across multiple functions and categories including Pharmaceuticals, Feminine Care, Family Care, Oral Care & Personal Health Care. Velvet is married with three children—all boys. She enjoys the great outdoors though hiking, gardening and camping.
Contact: gogolbennett.vc@pg.com
Jim Green
Director of Corporate Communications (Supply Chain) and Government Relations, The Nature's Bounty Co.
Jim Green is Director of Corporate Communications (Supply Chain) and Government Relations for The Nature’s Bounty Co., a leading global manufacturer, marketer, distributor, and online retailer of vitamins, nutritional supplements, and sports and active nutrition products. He also serves as a reporter for the company’s internal TV news network. He joined the company in June 2016. Prior to The Nature’s Bounty Co., Jim held global leadership positions in corporate communications for other top companies in their industries, including Honeywell International and First Data Corp. His experiences include external and internal communications, crisis and issues management, change management, mergers and acquisitions, restructurings, human resources, and culture change.
Contact: jgreen@nbty.com
Heather Granato
Vice President, Content, Informa
Heather Granato is a 26-year veteran of the natural products industry, currently serving as the Vice President, Content, in Informa Exhibitions’ Global Health & Nutrition Network. She has been a presenter at events including SupplySide, Vitafoods, Natural Products Expo, the Natural Gourmet Show and the Folio: Show. Her publishing experience includes Natural Products INSIDER, Food Product Design, Country Living's Healthy Living, Natural Foods Merchandiser, Delicious Magazine and WomenOf.com. She was named a 2015 Top Woman in Media by Folio: and lead the INSIDER team as it was recognized that year by Folio: as B2B Editorial Team of the Year; she received the 2014 Visionary Award and the 2018 Journalistic Excellence Award from the American Herbal Products Association (AHPA); and she was honored with the CEO Merit Award for Content from Informa in 2014. Granato graduated magna cum laude from the University of Richmond, Virginia, in 1992 with a bachelor’s degree in journalism; she currently serves as a national vice president for Kappa Alpha Theta women's fraternity.
Contact: heather.granato@informa.com; @HeatherGranato; in/heathergranato
Grace Kang
Communications Manager, Pharmavite
Grace has spent nearly 15 year building PR and communications programs for major CPG, wellness and food & beverage organizations, including The Wonderful Company, Lather Inc., U.S. Farmers & Ranchers Alliance and National Honey Board. At the Wonderful Company, Grace served as PR manager for the FIJI Water, Wonderful Pistachios, Wonderful Halos mandarins and POM Wonderful brands. Currently a Corporate Communications Manager at Pharmavite, she manages key communications initiatives including internal and external communications, brand PR, media strategy and message development, influencer outreach and corporate social responsibility. Born and raised in the Midwest, Grace holds a B.A. in English from Kenyon College.
Contact: gkang@pharmavite.com
Lynn Kenney
Communications Executive, RB
Lynn Kenney currently leads the Corporate Communications function for the North American business at RB (formerly Reckitt Benckiser), with US operations headquartered in Parsippany, NJ. Ms. Kenney oversees all of RB’s internal and external corporate communications strategies including executive communications, employee communications, corporate reputation, issues management, media relations, corporate advertising, social media and community relations in for North America. She is instrumental in strengthening RB’s visibility and presence in the region as a leading consumer health and hygiene company. Ms. Kenney sits on the North American Management Team and is also responsible for the regional CSR partnerships. Ms. Kenney began her communications career working for public relations agencies, including Edelman, Cohn & Wolfe and Noonan Russo in New York City, where she supported global communications programs for blockbuster healthcare products for nearly 10 years. Following her agency career, she moved to the corporate side of the business, serving as Director of Global Product Communications for Merck, where she led all global communications supporting the company’s diabetes, respiratory (asthma) and infectious diseases (HIV) initiatives around the world, and as head of Corporate Communications for the US subsidiary of Eisai, a Japanese-led pharmaceutical company.
Contact: Lynn.Kenney@rb.com
Cashtyn Lovan
Senior Marketing Association, Embria
Cashtyn Lovan, Embria’s Senior Marketing Associate, is responsible for implementing Embria’s marketing strategies in the trade and consumer markets and planning all trade show activities. Cashtyn works with Doug Reyes, North American Sales & Marketing Manager, to help coordinate marketing and sales strategies. Cashtyn joins Embria with over six years of marketing and graphic design experience. Cashtyn previously worked at the Iowa Bankers Association (IBA), helping to coordinate marketing, social media and financial education efforts as well as designing various advertising material. Cashtyn holds a bachelor’s degree in marketing and liberal arts with an emphasis in graphic design from the University of Iowa.
Contact: clovan@embriahealth.com
Elyse Lovett
Marketing Manager, Kyowa Hakko U.S.A. Inc.
Elyse Lovett oversees Kyowa's marketing activities for North and South America. She holds an MBA in Marketing and MS in Clinical Nutrition from New York Institute of Technology, and a Bachelor's degree in Biochemistry and Nutrition from Rutgers University. She lives with her family in Northern New Jersey.
Contact: lovett@kyowa-usa.com
Yadim Medore
Founder and CEO, Pure Branding
Yadim is a recognized expert in the consumer and direct-to-practitioner supplement categories, having worked with over 25 leading brands in the industry, providing strategic consulting, market research and brand development. Pure Branding developed the supplement industry’s first consumer traceability program for Gaia Herbs, which as a critical component of their rebrand strategy, tripled sales in four years. In addition, he has worked with Boiron, BioChem, Country Life, Designs for Health, Dr. Hauschka, Herb Pharm, Emerson Ecologics, MediHerb, MegaFood, NeoCell, Nordic Naturals, Organic India, Reserveage, Standard Process, Traditional Medicinals, Vitamin Angels, and Vitamin Packs. Pure Branding recently published the Integrative Physician Market Landscape 2017: A RealPersonaâ„¢ Segmentation Study of U.S. Integrative MDs and DOs. This groundbreaking research study includes data from 1,133 integrative MDs and DOs from 49 states, the largest pool of active integrative MDs and DOs ever surveyed for a landscape report. It provides valuable and actionable insights for companies and organizations looking for better ways to understand and engage with the growing community of integrative physicians who are advancing clinical care through the use of dietary supplements. Yadim speaks regularly at conferences including Natural Products Expo East and West, Engredia, the Practitioner Channel Forum, and the NBJ Summit, and is often quoted in industry journals including Nutritional Outlook.
Contact: yadim@purebranding.com
Marcia S. Moll
Marketing Director of Dietary Supplements and Herbal Medicines, U.S. Pharmacopeia (USP)
Marcia is the Marketing Director of Dietary Supplements and Herbal Medicines at U.S. Pharmacopeia (USP). During her tenure at USP she has had responsibilities for marketing products and services associated with food ingredients and verification. Prior to joining USP she was the Senior Category Marketing Manager on dietary supplements at Perrigo’s dietary supplement division, now owned by the International Vitamin Corporation (IVC). Additionally, she was the Director of Dietary Supplements for Chattem, which is part of Sanofi-Aventis, and was responsible for brands such as Garlique®. Marcia was also in marketing with major Fortune 500 companies including ConAgra, Kimberly-Clark, and Nabisco where she had responsibilities for many different consumer packaged goods brands including Reddi Wip®, Kleenex®, and Bubble Yum®. She received her BA from Goucher College and her MBA from Claremont Graduate School.
Contact: MZM@usp.com
Michelle Muhammad
Chief Sales and Marketing Officer, DSE Healthcare Solutions, LLC
Michele is Chief Sales and Marketing Officer at DSE Healthcare Solutions, LLC. In this role, she sets the vision, strategy, and execution standards for DSE's portfolio of legacy health & wellness brands. DSE reimagines enduring, nostalgic brands and introduces them to new generations. The brands' commitment to quality and focus on current consumer needs help fulfill contemporary solutions amidst a changing marketplace. In the years prior to joining DSE Michele worked for Johnson & Johnson Consumer Companies, The Luminations Group, and The Emerson Group. Across these companies, she garnered traditional brand management experience, honed her entrepreneurial skills and worked across 16 different HBA categories. Michele holds an MBA in Marketing and Strategic Management from the Wharton School at the University of Pennsylvania and her Bachelor’s Degree in Policy Studies from the Maxwell School of Public Policy at Syracuse University.
Contact: MMuhammad@dsehealth.com
Abhijit Natu
Marketing, BASF Human Nutrition
Abhijit Natu leaders regional marketing and Global Functioning Foods platform strategy anda marketing for BASF Human Nutrition. He has extensive global and regional leadership experience in food, beverage and nutrition segments. Abhijit has steered widely recognized brands and launched consumer insight based innovations.
Contact: abhijit.natu.basf.com
Amanda Orloske
Senior Director, Marketing & International Sales, Biova
A “Jill of all Trades” is how Amanda Orloske is often described. As a multi-talented team member, Amanda has covered all different aspects of marketing, including graphic design, web development , communications & strategy as well as CRM management. She has also been an integral part of sales; contributing through not only sales support and development of needed sales tools, but has also been instrumental in key account sales calls and customer presentations. Amanda has been a part of the supplement and skin care industries for 12 years now and with each year her roll expands and she takes on new skills. A lifetime learner, she is never satisfied with the “just because” answer, and is always looking to expand her understanding. Mrs. Orloske holds a Bachelor of Science in Technical Management and an MBA, with a focus in Marketing & Entrepreneurship in each degree.
Contact: aorloske@biova.com
Kathyrn Orvis
Senior Product Manager, New Chapter, Inc.
Katharyn Orvis is a Senior Product Manager at New Chapter, Inc., a wholly owned subsidiary of Procter and Gamble. Prior to her tenure at New Chapter, Katharyn spent her career working in brand and product marketing at Keurig Green Mountain, Inc. and Newell Brands. She holds an MBA from Champlain College and a BA from Western New England University. She currently resides in Manchester, Vermont with her husband, Sam, and puppy, Gus. When not at work, Katharyn can be found skiing, hiking, running, or practicing yoga.
Contact: korvis@new-chapter.com
Elizabeth Poon
Director of Marketing, Digital and Communications, Country Life
Elizabeth is the Director of Marketing, Digital and Communications, stewarding the Country Life, Biochem and Iron-Tek brands. She has been an advocate for healthy living and positioning these brands to help consumers in their lifestyle journeys. Elizabeth started her career as a Strategist at mcKinsey & Co, and soon came to see the light that Marketing is more fun and found her way to Unilever. She worked on brands both in the Food and Personal Care sides such brands as Country Crock, Hellmann's, Vaseline for men and Dove for Men. But she became drawn to the natural space and looked at the "better for you" portfolio, and found herself as brand champion of Terra' Chips, Garden of Eatin', Element Hotel and Aloft Hotels. The confluence of product and lifestyle marketing inspired her to work at Country life to reshape. She ahs an MBA from the Wharton School.
Contact: epoon@countrylifevitamins.com
Maureen Ranney
Director of Communications and External Affairs, Pharmavite
In the role of Director of Communications and External Affairs at Pharmavite, Maureen leads the advocacy relations, public relations and corporate communications functions for the company. Maureen is a marketing communications executive with more than 20 years of experience managing integrated communications programs for global corporations spanning a variety of industries including healthcare, food & beverage, and consumer products. Her background is highlighted by award-winning communications campaigns using traditional and social media coupled with celebrity endorsements and advocacy/3rd-party programs. Maureen’s broad-based experience includes providing strategic and tactical counsel on product launches, corporate marketing, third-party alliance building, media relations, patient education campaigns, crisis and issues management and corporate communications for numerous companies in the healthcare arena, as well as technology and consumer products. Companies include: Nestle, Roche Diagnostics, Blue Shield of California, Humana, Allergan and Pfizer. Disease state experience includes; Obesity, Diabetes, Heart Disease and Women’s health.
Contact: MRanney@Pharmavite.net
Andrew Rice
Director of Product and Brand Strategy, Stratum Nutrition
Andrew serves as the Director of Product and Brand Strategy for Stratum Nutrition. He comes to us with 15 years of entrepreneurial and ad agency experience, as well as 4 years of service in the United States Marine Corps. He hit the ground sprinting 11 months ago, and since then has developed and launched Stratum's new brand strategy, fully integrated marketing and sales strategy, persona centric omni-channel strategy, and the brand support thereof. (Yes, we’re pretty sure he slept.) Andrew's entrepreneurial successes include two digital marketing companies, a web/app/software development company, and a business consulting firm. He has the keen ability to blend a potent batch of life, leadership, business, marketing, and digital strategy experience to help not only Stratum, but also our finished brand partners in solving complex issues from an unconventional and highly imaginative perspective. He's on the fence on crypto currency but believes blockchain is the new black, loves God, golf, climbing, hiking, and spending time with his family of 8. If you like a good laugh, story, and discussion around positive disruption and or brand/digital strategy, look him up while you are at CMOC.
Contact: arice@stratumnutrition.com
Craig Sheehan
General Manager, Activ Nutritional LLC
Craig is the General Manager for Activ Nutritional LLC, the consumer products subsidiary of Adare Pharmaceuticals. He is responsible for the development and implementation of the strategy for the business segment, as well as coordination of all support activities including Marketing, Sales, R&D, and Operations for the Viactiv brand of dietary supplements. Craig brings more than 20 years of consumer products experience to Adare across both R&D and Marketing roles, which includes extensive experience in launching new products, building brands, and leading marketing and cross-functional teams.
Contact: Craig.Sheehan@adarepharma.com
Kristin Wilhoyte
Director of Marketing Communications, Deerland Enzymes & Probiotics
Kristin Wilhoyte is the Director of Marketing Communications for Deerland Enzymes & Probiotics in Kennesaw, GA. She joined Deerland in 2012, and is responsible for the company’s marketing initiatives and public relations. Kristin has more than 10 years of marketing experience. Prior to joining Deerland, she worked in the marketing department of the largest real estate company in Georgia. Kristin earned her Bachelors of Arts Degree in Marketing and Management from the University of South Carolina.
Contact: KWilhoyte@deerlandenzymes.com
Ruth Winker
Corporate Communications Director, Jamieson Wellness
2017-2018 CRN CMOC Chair
Ruth Winker is the Corporate Communications Director at Jamieson Wellness, Canada’s leading manufacturer and marketer of vitamins and supplements. Ruth began her career at Jamieson developing and overseeing the company’s social media channels and leading the creation and execution of consumer facing public relations campaigns. When Jamieson Wellness went public in 2017, Ruth took on the added responsibility of overseeing investor relations. She also works closely with company executives and other stakeholders to provide communications support and expertise for corporate and industry issues and projects. Ruth studied television and radio broadcasting and worked in marketing at several of Canada’s largest radio stations before joining Jamieson in 2010.
Contact: rwinker@jamiesonlabs.com
Nikki Yas
Vice President of Marketing, Professional Brands, Atrium Innovations
Nikki obtained her undergraduate degree in Nutrition Science at UC Davis, then went on to earn her masters degree in Nutritional Biochemistry from Tufts University. In 2007 she received her Massachusetts state nutrition license. Nikki began her career path as an Engineer in the biotech industry, working for Bayer Pharmaceuticals and Genetics Institute. During her post-graduate studies she conducted research at both Tufts and Boston University, studying the effects of hormone metabolism in postmenopausal women and the effects of strength training on metabolic markers and sarcopenia in senior subjects. She joined Pure Encapsulations in 2002 formulating nutritional supplements. After the company’s purchase by Atrium Innovations in 2004 her roll expanded into business development, which in turn led to her current position as the Vice President of Marketing for all professional brands at Atrium Innovations. In this capacity she is responsible for the global marketing and brand positioning of such industry leading brands as Pure Encapsulations, Douglas Laboratories, Pharmax, Genestra, Seroyal, Unda, Wobenzym, and Klean Athlete throughout North America, Europe, and Asia.
Contact: NYas@atrium-innovations.com