Two Essential Transparency Facts for Dietary Supplement Companies

Transparency Fact #1

78% of vitamin and supplement users say they are likely to pay extra for supplements from more transparent companies

Transparency Fact #2

20% of U.S. consumers choose a transparent vitamin and supplement brand as their first choice

If you don’t have a transparency plan for your supplement brand, you’re giving competitors that do a 20% head start.

Plus, you’re missing out on the 78% of all supplement users who will pay more for transparency.

Maybe you like giving money away. Or maybe you need the data-driven, actionable guidance available in The ROI of Transparency: A Consumer Market Research Study. Learn more. 

If you, as a CRN member, need to:

• Convince others in your organization about the value of transparency

• Prioritize how you make your supplement brand transparent

• Better understand who is driving this need for transparency

...then The ROI of Transparency has the data to help you. And if you act now, you can take advantage of a special discount for CRN members and save $250. Just apply the promo code CRN250 when you purchase the report.

Get the report here.

Pure Branding is a strategic consulting, market research, and brand development agency for leading dietary supplement and functional food companies. Since 1999, we have helped global clients build brand loyalty and grow market share through innovative research and actionable insights.

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