Case Number
6196
Challenger
P&G
Advertiser
i-Health, Inc.
Product
Culturelle
Date of Decision
Examples of Claims
Exclusively with the #1 Proven Effective Probiotic* *Based on the studies of a range of benefits throughout the lifespan.
In close proximity to the claims: “works naturally with your body to keep your digestive system in balance,” “helps with occasional digestive upset, including diarrhea, gas and bloating,” and “helps your digestive system work better.”
LGG is the most clinically proven effective strain* *Based on the studies of a range of benefits throughout the lifespan.
Supplement Category (NEW)
Type (NEW)
Types of Claims (NEW)
Referred to Government Agency (new)