Case Number
6144
Challenger
P&G
Advertiser
GSK Consumer Health
Product
Citrucel
Date of Decision
Examples of Claims
The Only Fiber For Regularity That WON’T CAUSE EXCESS GAS**
**Among the Top 5 National Brands. Based on laboratory testing. Individual results may vary.
Citrucel (but not Metamucil) is “NON-FERMENTABLE.”
Citrucel (but not Metamucil) “DOESN’T CAUSE EXCESS GAS.”
Supplement Category (NEW)
Type (NEW)
Types of Claims (NEW)
Referred to Government Agency (new)