CRN improved the public perception and understanding of the safety and benefits of science-backed nutritional products to promote a positive industry image.
We enhanced public perception of dietary supplements by:
- Highlighting the supplement industry’s response to needs in companies’ local communities and abroad resulting from the pandemic
- Publishing the 2020 CRN Consumer Survey on Dietary Supplements and a special COVID-19 focused survey
- Responding to mischaracterization of supplement products, such as a
- “60 Minutes” segment on probiotics
- Defending the value of multivitamins in the wake of a British Medical Journal (BMJ) publication
- Reminding consumers to be vigilant when selecting supplements for cognitive health following a Neurology Clinical Practice publication on unapproved drugs found in misbranded products
- Educating retail buyers and other retail stakeholders on the unique features of probiotics
- Reminding consumers and retailers that dietary supplements may not claim to treat, cure, or prevent COVID-19
READ ON — Making the industry more diverse, equitable, and inclusive
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16