MAY 25, 2021
WellComms to feature new insights from McKinsey & Company—plus speakers from FDA, Edelman, Weber Shandwick, Washington Post and more
McKinsey & Company's new survey shows that a rise in consumer interest and purchasing power presents opportunities across markets, particularly as spending on personal wellness rebounds.
During CRN's WellComms event, McKinsey's Shaun Callaghan and Anna Pione reveal what the survey insights tell us about changing consumer attitudes and behaviors toward wellness, along with the latest trends. In addition, they'll share strategies on how to meet consumer needs and preferences.
Also at WellComms, hear from former FDA Associate Commissioner, Office of External Affairs, Laura Caliguiri, on how marketers and communicators can start a healthy relationship with FDA and find creative opportunities within HHS to bolster your business strategy.
This isn’t a policy update―it’s a strategy session. Attendees will leave with an understanding of the roles of the various external communications operations within the FDA and HHS and how they can leverage that knowledge into a better communication and marketing strategy. Come with your questions!
CRN members receive special pricing (use code MISTER50 through May 28 for $50 off) plus enjoy 10% off for two or more registrations within your company.
See the full agenda, including Karla L. Miller, of the Washington Post, as well as Ilyce Glink, author of "The Really Useful Guide to Working Smarter, Not Harder," and more—and register today.
White paper examines private equity firms in the supplement space, needs met by association engagement
Over the last five years, private equity (PE) firms have purchased a wide range of supplement brands and infused them with cash: Swanson, Nutraceutical Corporation, Reliance, Plant Fusion, Nature’s Bounty, Jarrow Formulas, Natrol, MeriCal, Santa Cruz Nutritionals, Bettera Brands, Met-RX, and Vital Nutrients―and that’s just the tip of the iceberg.
Even before the pandemic, the supplement market grew a healthy 6% in 2019, according to Nutrition Business Journal (NBJ). NBJ and market intelligence agency Mintel estimated the U.S. marketplace grew at nearly twice that rate in 2020 and will grow, on average, 4.6% per year through 2025.
One of the biggest mistakes PE executives make is to spend far more on due diligence for acquisitions they will never make than the cost of the trade association that protects the investment they have already made. A new white paper explores reasons membership in CRN provides PE firms with "insurance" on their investments, including business networking opportunities and introductions, expanding on the bylined article by CRN's Steve Mister and Carl Hyland in the April edition of Nutrition Industry Executive.
A major benefit of membership in CRN for PE executives is the connection it provides with seasoned industry leaders. CRN has welcomed numerous PE firms to its Board of Directors table, and found these executives are among the most astute members. They know how to connect their companies with our benefits, when to “make asks” for help, and they appreciate how external threats will impact the valuation of their asset. Learn more in the white paper, "Private Equity Loves Dietary Supplements—and Should Love CRN Too."
CRN joins pushback in First Amendment Prop 65 case—learn more about Prop 65 issues at upcoming legal forum event; CRN Legal Committee to meet next week
CRN joined consumer product trade associations in filing an amicus brief in an important Prop 65 case before the Ninth Circuit Court of Appeals. The case—National Association of Wheat Growers v. Bonta—involves First Amendment and other questions about the scope of Prop 65 that could have significant implications for other Prop 65 listings where the science is disputed. For example, for supplements—challenging the 1,000-fold safety factor used to determine safe harbor levels for lead and cadmium. CRN joins a number of other trade associations, as well as the Washington Legal Foundation, in submitting amicus briefs in this appeal. Read more in a memo to CRN's Prop 65 Working Group.
Prop 65 requirements mean California has some of the strictest regulations on consumer goods in the nation—and that includes dietary supplements. A panel at the CRN/ACI Legal, Regulatory and Compliance Forum will explore some of the most recent issues affecting the industry in California:
- The California Privacy Act and how it's changed industry marketing practices and outreach in the year it's been in effect
- Re-introduction of California’s single use plastic law and steps to take to prepare if it’s adopted
- New Prop 65 developments including the significance of changes to the short form warning
- Potential Prop 65 warnings for THC in CBD products
Register by May 28 for the early-bird rate and use the following code for an additional 10% off: D10-669-669L21.CRN
Interested in learning more or staying updated on legal issues affecting the supplement industry? Join CRN's Legal Committee. The committee will meet virtually next week Wednesday, June 3, at 2 pm Eastern. In addition, CRN has a Prop 65 Working Group. Sign up for CRN committees, working groups and task forces via our self-service portal (detailed how-to video here) and stay updated on key news and group meetings via the CRN Connect app.