Case Number
5739
Type
Case Report
Challenger
Bayer Consumer Healthcare
Advertiser
Nature’s Way Brands, LLC
Product
Alive! Women’s Energy, Alive! Men’s Energy, Alive! Women’s 50+, and Alive! Men’s 50+ Multivitamins
Supplement Category
Multi-Vitamin
Date of Decision
Examples of Claims
Made with 26 fruits and vegetables.
Superior Potency – 100%+ daily value of 20 vitamins/minerals.
Supplement Category (NEW)
Type (NEW)
Types of Claims (NEW)
Referred to Government Agency (new)