At the Council for Responsible Nutrition (CRN), we’re all about helping you make informed, confident choices when it comes to probiotics. That’s why we teamed up with the International Probiotics Association (IPA) to create science-backed best practices for probiotics in dietary supplements and functional foods. Our goal? To ensure the probiotics you trust meet the highest standards of quality, transparency, and consistency.
Here’s how we’re making a difference for you:
Clear Labeling
We’ve developed guidelines to ensure labels provide accurate information about the type and quantity of probiotics in each product. This means you can choose the right probiotics for your needs with confidence.
Proven Stability
Our stability testing guidelines help verify that probiotics remain effective and potent throughout their stated shelf life. No surprises—just reliable products you can count on.
Smart Storage Tips
Proper storage is key to keeping probiotics alive and effective. Our recommendations make it easier for companies to share clear storage instructions, so you can get the most out of your probiotics.
These best practices align with U.S. laws and reflect the latest science and industry expertise. While designed with the U.S. market in mind, the principles are rooted in globally recognized science, making them relevant across borders.
Probiotics, as defined by the Food and Agriculture Organization (FAO) and World Health Organization (WHO), are “live microorganisms which when administered in adequate amounts confer a health benefit on the host.” And at CRN, we’re here to ensure those benefits are delivered in the best possible way.
With CRN and IPA leading the charge, you can trust that probiotics are getting better—for your health and peace of mind. Let’s raise the bar together!