Register here
Free for CRN members / $99 for non-members
When it comes to dietary supplements, scientific nuance often gets lost in the headlines. Studies with complex findings are frequently reduced to misleading soundbites—turning carefully designed research into clickbait. For the dietary supplement industry, this misreporting not only misleads consumers but creates significant public affairs challenges for companies trying to communicate responsibly.
Join us for a thought-provoking panel discussion that exposes how and why the science behind supplements is so often misrepresented in media coverage. This webinar will unpack:
- Real-world examples of misinterpreted studies and the media narratives they fueled
- The role of poor nutrition science literacy in shaping public misunderstanding
- How companies can proactively correct misinformation and protect brand integrity
- Tactics for improving scientific storytelling in public-facing communications
Whether you're in communications, regulatory affairs, or scientific research, this session will equip you with insights to anticipate—and address—the ripple effects of bad science reporting.
Featured Speakers:
Claire Elmgreen, Sr. Director of PR & Communications, Nutrafol
Claire Elmgreen leads critical brand building and communications initiatives in her role at Nutrafol —the #1 dermatologist-recommended hair growth supplement—drawing on over 15 years of experience in the consumer goods and wellness industries.
Douglas Jones, Global Vice President of Sales & Marketing, BioCell Technology
Douglas Jones is a seasoned leader in the dietary supplement industry with a strong background in commercial strategy, clinical substantiation, and brand integrity. He regularly speaks on responsible marketing of science-backed ingredients, and previously headed communications for Pharmavite.
Karen Todd, RD, MBA, Vice President of Global Brand Marketing, Kyowa Hakko USA
Karen E. Todd is a registered dietitian with over 30 years of experience in exercise performance and nutritional product development. She holds Bachelor of Science degrees in both Scientific Nutrition and Food Science Technology from Texas A&M University and an MBA from the Huizenga School of Business at Nova Southeastern University. Beyond Kyowa, she sits on the executive board of The Council for Responsible Nutrition (CRN), chairs the CRN Foundation and is on the board of directors for the Women in Nutraceuticals (WIN) initiative.
Andrea Wong, PhD, Senior Vice President of Scientific & Regulatory Affairs, Council for Responsible Nutrition (CRN)
Dr. Andrea Wong leads CRN’s scientific and regulatory initiatives, providing expert guidance on the safety, efficacy, and substantiation of dietary supplements. She is a trusted authority on interpreting supplement science and defending industry standards.
Moderated by: Jeff Ventura, Vice President, Communications, Council for Responsible Nutrition (CRN)
Jeff Ventura oversees all aspects of CRN’s communications and media engagement strategy. With a background in both journalism and corporate communications, he works to ensure fair and accurate representation of the supplement industry in the public domain.
Register here
Free for CRN members / $99 for non-members
Questions? Contact Elise Hall.
