This is a CRN Associate Member Spotlight. Learn more: www.intertek.com/assuris/food
The natural color additive sector is undergoing a once-in-a-generation shift. Recent developments have accelerated a move away from synthetic dyes, creating both urgency and opportunity for natural alternatives. Although proposals have been introduced to streamline the approval process for natural colors, the FDA must still operate within a rigorous statutory framework. This includes detailed safety assessments, extensive data requirements, and a review process that can span 18 to 36 months—or longer.
For dietary supplement and functional food marketers, this evolving environment presents both challenges and strategic opportunities. Companies looking to introduce or expand the use of natural color additives must be prepared for a complex regulatory journey.
Intertek Assuris supports clients at every stage—from pre-submission consultations and master file preparation to safety studies and direct engagement with FDA. The key to success lies in high-quality scientific data, clear communication, and a proactive regulatory strategy.
As global consumer preferences shift and regulatory expectations evolve, Intertek Assuris remains committed to helping clients bring safe, effective, and compliant color solutions to market. The current environment underscores the importance of preparation, precision, and partnership in navigating regulatory change.
With over 45,000 employees across 100 countries, Intertek provides comprehensive testing, certification, and regulatory consulting services. Today, the company is helping clients navigate a rapidly evolving regulatory landscape for color additives in the U.S. and beyond.
To learn more about Intertek Assuris services in color additives and flavorings, or connect with an expert, visit www.intertek.com/assuris/food or contact food.assuris@intertek.com.