This is a CRN Associate Member Spotlight. Learn more: purebranding.com/segmentation
80% of U.S. adults take supplements — but not for the same reasons.
If you're still segmenting your supplement audience by age or gender, you're behind. Today’s consumers are driven by deeply held beliefs, health worldviews, and behaviors that defy traditional demographics.
That’s why Pure Branding developed PureSegmentation™— the only census-balanced, market-sized segmentation study focused exclusively on the U.S. supplement consumer. Based on 2,332 quantitative interviews and offering a predictive Typing Tool, PureSegmentation empowers brands to align product innovation, marketing, and positioning with the true drivers of supplement choice.
This 2024 update is designed specifically for the supplement and functional food industry and includes:
- Market sizing for all six segments
- Behavioral & belief-based profiles
- An optional Interactive Typing Tool to classify your audience or customer file
- Full insights deck and strategic application meeting for brand, marketing, and innovation teams
Top-tier legacy brands, emerging disrupters and private equity groups use this segmentation to:
- Validate or refine brand positioning
- Map messaging to belief systems
- Identify whitespace for innovation
- Increase LTV by segment-aligned marketing
“Indispensable data for all supplement brands, hands down!” — Robert Craven, Former CEO, MegaFood & Garden of Life
Special for CRN members: $5,000 discount through July 31, 2025. SEE CRN MEMBER CODE HERE.
Learn more and request access: purebranding.com/segmentation. Or contact Yadim Medore, CEO: yadim@purebranding.com
Stop guessing who your customer is. Start segmenting smarter.