BUILDING ON INDUSTRY CREDIBILITY
WHY PRENATALS MATTER TO EVERYONE
Prenatal vitamins are often the first supplement a person takes on a doctor’s recommendation. A woman starts prenatal supplementation. She has a healthy pregnancy and baby. She begins reading about family wellness. Soon, the whole household is taking supplements—multivitamins, omega-3s, probiotics, vitamin D.
This is the prenatal pathway to supplement trust. When doctors recommend prenatals, they validate the entire supplement category. When women see results during pregnancy—the most health-conscious moment of their lives—they become believers in science-based nutrition. When media or legislators attack prenatal supplement safety, they threaten not just one product category but the gateway to industry credibility.
That’s why CRN’s 2025 prenatal work wasn’t just defensive—it was strategic investment in the foundation of consumer trust.
REACHING THE GATEKEEPERS: PRACTITIONERS AT ACOG
The CRN Foundation championed prenatal nutrition at the 2025 American College of Obstetricians and Gynecologists (ACOG) Annual Clinical and Scientific Meeting—directly engaging the healthcare practitioners who influence women’s supplement decisions.
CRN delivered evidence-based education on nutrient adequacy, the role of supplements in closing nutritional gaps, and the science behind prenatal formulations. We equipped OB/GYNs with tools to counsel patients confidently—countering misinformation while reinforcing the medical community’s trust in our category.
STABILIZING A FRAGMENTED BUSINESS ENVIRONMENT
