This is a CRN Associate Member Spotlight. Learn more: www.regulatoryavenues.com
Speed to market has become a defining competitive factor in the dietary supplement industry, yet companies must still navigate an increasingly complex regulatory environment as they innovate and expand globally. For many organizations, particularly emerging and mid-sized companies, compliance often becomes a race to meet requirements just in time for product launch.
Compliance can easily become a late-stage checklist applied to product development. While this approach may achieve basic regulatory readiness, it can also introduce unnecessary regulatory risk and operational inefficiencies—and misses opportunities to use compliance as a competitive advantage.
Helping companies shift from checklist compliance to competitive advantage is a core focus of Regulatory Avenues Consulting, led by Ken Myers, a former CRN board member with decades of regulatory and compliance expertise.
Bringing compliance into the business conversation, Regulatory Avenues Consulting can provide day-to-day regulatory leadership needed for operating confidently across markets while integrating regulatory thinking earlier into product development and business planning.
“Compliance becomes not just a safeguard, but a business enabler,” Myers explains. “By bringing compliance into the conversation sooner, companies are better positioned to make smarter product decisions, manage risk proactively, and move more efficiently from concept to compliant launch.”
Beyond operational regulatory support, Regulatory Avenues Consulting also helps organizations modernize how compliance functions operate, utilizing emerging technologies that create new opportunities to improve efficiency and elevate the strategic role of regulatory professionals by leveraging AI.
As Myers emphasized during CRN’s AI-focused webinar, Regulatory Avenues Consulting can help companies evaluate the rapidly expanding landscape of modern AI-driven compliance platforms and how they can support both compliance and business objectives. When deployed thoughtfully, these systems can help organizations:
- Accelerate formula evaluation
- Support faster global product launches
- Enable more agile innovation cycles
- Allow regulatory professionals to focus on interpreting risk and guiding strategy
As the regulatory landscape and compliance technologies continue to evolve, companies that integrate compliance more strategically into their business operations will be better positioned to innovate, expand globally, and compete.
Learn more at www.regulatoryavenues.com and connect with Myers on LinkedIn for additional details.

