This is part of CRN’s Associate Member Spotlight series and reflects the views, opinions, and expertise of the featured member company, Natural Trace. The content is provided for informational purposes only and does not represent the views, positions, or policies of CRN.
Branded ingredients are built to stand apart. Their science, quality, formulation, and sourcing create value that customers and consumers recognize.
But once those ingredients move into finished products, that differentiation can become harder to verify.
Traditional quality systems may not always distinguish a branded ingredient from a similar generic alternative, or reliably detect that ingredient at low inclusion rates. This can create a gap between claiming differentiation and being able to verify it.
Natural Trace helps close that gap through in-product authentication.
NaturalTag™, our in-product authentication technology, is incorporated directly into a branded ingredient or finished product, giving it a unique, detectable identity that stays with the product as it moves through the supply chain. That identity can later be verified, providing scientific evidence of authenticity that goes beyond packaging, documentation, and digital records alone.
Companies can use in-product authentication to verify branded ingredient identity, protect differentiated products, confirm authorized production, and investigate suspicious products or supply chain discrepancies with objective evidence.
For companies investing in differentiated ingredients, this creates a new opportunity: not just to build a better ingredient, but to protect its value and make its identity verifiable throughout its journey to market.
Because when ingredients are differentiated, verification should be too.
Natural Trace works across nutraceuticals, food ingredients, and high-value food supply chains to strengthen product authentication and supply chain confidence.
Learn more about Natural Trace and in-product authentication.