What makes a wellness study credible—and how can we tell whether its findings actually matter?
In this episode of Supplement Source, CRN's Jeff Ventura speaks with Valerie Starratt, Senior Vice President of Science and Data at Radicle Science, a company focused on advancing evidence-based understanding of wellness products through scientific research.
The conversation explores what separates well-designed studies from misleading conclusions, and why statistical significance doesn't always translate into real-world benefits. Starratt explains how researchers evaluate everything from biological markers and wearable technology to participants' personal experiences—and why understanding how people actually feel can be just as important as what the data show.
They also discuss common pitfalls in interpreting scientific findings, the importance of choosing meaningful research outcomes, and how media coverage can sometimes oversimplify or misrepresent what researchers have discovered.
For supplement industry professionals, researchers, and anyone interested in the science behind wellness, this episode offers a practical perspective on evaluating evidence and understanding what research can—and cannot—tell us.