Get access to CRN’s dietary supplement resources for retailers
CRN is committed to expanding opportunities for the dietary supplement industry and enhancing connections between retailers and manufacturers by serving as an indispensable source of industry expertise. In addition to CRN’s Consumer Survey, now available to retailers for purchase (see previous item), CRN’s recent efforts to provide retailers with valuable insights on industry developments and consumer trends include:
“Your Dietary Supplements Aisle—Walking the Line for Success”
CRN President & CEO Steve Mister’s GMDC Selfcare Summit Presentation:
- Examine the latest dietary supplement consumer trends
- Learn of opportunities for supplement vendors to provide customers with more information about the supplements they buy
- Get tips on positioning your store as the community healthcare center for wellness
Download presentation | Download one-page executive summary
Webinar: “Navigating the CBD and Hemp Market—What Supermarket RDs Need to Know”
CRN recently teamed up with the supermarket dietitian network Shopping for Health to produce a webinar, “Navigating the CBD and Hemp Market: What Supermarket RDs Need to Know.” More than 100 dietitians logged on to:
- Learn about the latest science behind hemp-derived CBD in dietary supplements;
- Understand important legal considerations for retailers interested in entering the CBD space; and
- Learn the current regulatory status of CBD and existing efforts to clarify a legal pathway for the ingredient in dietary supplements.
CRN conference presentations on consumer behavior, market trends
CRN’s recent annual conference featured a half-day session devoted to the wellness consumer including these presentations from representatives of its associate member companies:
- Learn about trends in distribution channels, highlighting shifts towards e-commerce marketplaces and away from dispensaries towards mainstream retailers for CBD products—Bob Sanders of Information Resources, Inc.
- Explore the tendencies of dietary supplement users, “lapsed” users and non-users—Steve French of Natural Marketing Institute
Best-selling author and financial columnist Jeff Kreisler shared concepts from behavioral economics that illustrate how human nature can drive irrational behavior and advised how some of these traps can be overcome by showing the consequences of people’s actions in more specific, more personal and more visible ways. Elizabeth Gretowski of WSL Strategic Retail noted how today’s consumers make purchase decisions based on what products across the board they believe will support and improve their wellness, and that 39 percent of shoppers are willing to spend more on these products.
