Roadmap for Retailers—for Pharmacists

APRIL 2012

CRN has partnered with the Food Marketing Institute to provide guidance for retail pharmacists. The responsibilities associated with making supplement claims are shared across the supply chain—it begins with scientists who evaluate scientific data, legal and regulatory experts who review potential claims, and finally, marketers who develop labels and marketing materials for a particular product.

Once the product is in the retail environment for consumers to purchase, the responsibilities around making supplement claims continue to a retailer’s comments when talking with consumers. The verbal interface which occurs at the point of sale is an important exchange because it helps guide consumers to the supplement products that are well suited for their individual needs.

Click here to download the 8-page booklet RoadmapPharm.jpg(PDF) for pharmacists.

See also CRN's Roadmap for Retailers (non-pharmacists).

For those who are unclear about the best ways to discuss supplements with customers—all while staying compliant with existing FDA and FTC laws—this simple “road map," specifically geared toward retail pharmacists, can help you navigate what you can say about dietary supplements to your customer.Pharmacists are an important resource for consumers when it comes to health and wellness matters. In fact, today’s pharmacists increasingly play a role in providing consumers with guidance on how to stay healthy. They offer valuable information about the prescriptions they fill, take consumer questions, provide medical advice and host a variety of health-related services that may impact consumers’ decisions about achieving and maintaining good health.