COMMON GROUND: CULTIVATING POSITIVE PUBLIC PERCEPTIONS

INVESTING IN OUR INDUSTRY'S FUTURE

A respected reputation isn’t just good PR—it’s good business. CRN protected and enhanced the credibility of dietary supplements by countering misinformation, promoting science-backed benefits, and highlighting responsible industry leadership. In 2024, the team led high-profile media responses, drove consumer education efforts, and advanced initiatives that showcase the integrity of our members.

The CRN Foundation presented a standing-room-only session at the American College of Obstetricians and Gynecologists (ACOG)Annual Clinical and Scientific Meeting, with an informational booth on prenatal supplements.
CRN presented data from the “Vitamin D & Me!” educational initiative at the National Community Pharmacists Association 2024 Annual Convention & Expo.
CRN highlighted responsible industry players through its Profiles in Leadership, Experts Explain, and Supplement Source podcasts.
CRN pushed back on inaccurate reporting publicly addressing when supplements are mischaracterized as “unregulated” via social media and direct outreach to journalists and began preparations for a larger campaign, “We are regulated” in 2025.
CRN President & CEO Steve Mister spoke at the Major League Baseball and Operation Supplement Safety Performance Enhancing Substances summit.
CRN corrected the record after a flawed study made news, raising undue alarm among expecting mothers about prenatal supplements. CRN identified methodological errors and clarified misapplied standards in the paper with the U.S. Pharmacopeia, resulting in the paper’s withdrawal and the press release’s removal from the author’s university website.
CRN responded to a JAMA Botanical Use Survey, pointing to widespread use of herbal supplements as confirmation of safety, despite alarmist headlines, issuing a member alert and providing the industry with facts to counter misinformation.
CRN awarded funding for graduate nutrition students to attend Science in Session through a partnership with the American Society for Nutrition Foundation.
CRN celebrated leadership within its member community through the Trailblazing Woman Award, presented with associate member Radicle Science, spotlighting finalists via social media and newsletter coverage prior to the announcement of the winner, Yasmeen Nkrumah-Elie, Ph.D., of ChromaDex, at its CONVERGENCE event.