CRN Foundation Relaunches Vitamin D & Me!® Website

JANUARY 17, 2024

Expands Focus to Nutrient’s Role Beyond Immune Health 

WASHINGTON — The CRN Foundation announced today the relaunch of its Vitamin D & Me!® (VD&M) website as an educational site for consumers to learn about the broad importance of vitamin D in health and wellness, transitioning from its original purpose as a source of information on vitamin D in relationship to COVID-19 and immune health. The website was launched in May 2021 during the height of the COVID pandemic as a public education site on the nutrient, providing research, news, and health information. 

For the past three years, the Vitamin D & Me! platform has allowed people to access the latest research, interviews, and educational content on vitamin D and COVID-19. The site summarized over 100 studies, clinical trials and meta-analyses examining the relationship between vitamin and COVID-19.  Traditional and social media strategies raised awareness of the VD&M site, along with engagements with Shopping for Health (retail dietitians), and the Academy of Nutrition and Dietetics’ (AND) Food & Nutrition Conference and Expo (FNCE).

The program also received recognition by NutraIngredients-USA as the Best Industry Initiative of the Year. 

“The Vitamin D & Me! site proved to be a vital resource for consumers and dietitians to learn about the important role of vitamin D and immune health over the past few years, including the large amount of research being conducted and published on vitamin D and COVID-19,” said Luke Huber, ND, CRN vice president, scientific and regulatory affairs. “With shifting public health priorities, and the growing body of evidence for other vitamin D benefits, this is an opportunity to expand the scope of the site to describe the broad role of vitamin D in health and wellness to consumers and healthcare professionals.”   

The scientifically supported content for the VD&M site was developed by CRN member company Nutrasource, a leading nutraceutical and pharmaceutical life sciences services company. The website was designed and developed by the management and technology consulting firm Aspirant. Access the site at

About the CRN Foundation 

The CRN Foundation is a non-profit 501(c)(3) foundation that provides consumers with information about responsible use of dietary supplements and provides researchers and healthcare practitioners with education on the proper role of supplements in a healthy lifestyle. Managed by the Council for Responsible Nutrition, the CRN Foundation was created in 2009 to enhance and sustain consumer confidence in dietary supplements.