INVESTING IN OUR INDUSTRY'S FUTURE
A TEAM OF RIVALS, LEADING WITH INTEGRITY
As we look back on the impact of CRN’s work this past year—protecting and positioning responsible industry for optimal growth in a shifting political landscape—one message is clear: companies that unite in leadership are best equipped for long term success.
CRN’s 2024 annual report is more than a summary of efforts and accomplishments. It presents a business case for why membership is a crucial investment.
Trade associations are not country clubs; they are not cliques; they are not consulting firms; and they are not cults of personality. Trade associations are, by definition, composed of competitors—a team of rivals, if you will, united by purpose, who share a vested interest in a strong, stable, and well-regulated industry.
Somehow, competitors find common ground, they reach consensus and develop commercial opportunities for the industry generally. They create a rising tide that lifts all boats, and they exert influence over quality and safety through voluntary programs and industry education.
CRN membership isn’t just a commitment to advocacy—it’s an investment in your company’s ability to operate, grow, and innovate in a competitive marketplace.
Our industry faces significant challenges ahead. An ever-evolving federal regulatory landscape, legislative activism in the states, and shifting global trade policies aren’t just advocacy concerns—they present direct business risks.
Without strong, engaged industry leadership, our future growth, as well as the potential wellness of millions of consumers, is diminished.
This year has demonstrated that when we stand together, we win. We’ve pushed back against misinformation, secured key policy victories, and strengthened voluntary programs that reinforce consumer trust. But CRN’s ability to succeed depends on engaged members willing to invest in the industry’s future—and grow CRN as an association.
As you review this report, I encourage you to ask yourself:
Is your company doing everything it can to protect its future? Who isn’t at the table and should be? Are your vendors, customers, or competitors investing in the industry’s future? And proactively connect them with CRN. The stronger our ranks, the more we can accomplish.
COMMON GROUND | EXPANDING SELF-REGULATORY INITIATIVES | INFLUENCING PUBLIC POLICY | IMPROVING CONSUMER ACCESS | CULTIVATING POSITIVE PUBLIC PERCEPTION | EXPANDING MEMBERSHIP AND EDUCATIONAL OFFERINGS