MISSION
To protect and grow the responsible dietary supplement and functional food industry.
VISION
Healthier lives through a thriving dietary supplement and functional food industry built on trust, credibility and consumer confidence.
Three Strategic Objectives:
ADVOCACY
Represent the collective interests of members to lawmakers, regulators, and other policy stakeholders.
- Policy – Develop, influence, and advance policy beneficial to both industry and consumers (state, federal, international).
- Influence – Protect and modernize dietary supplement and functional food regulatory frameworks.
- Access – Expand consumer access and reduce barriers to our products, ingredients, and services (e.g., HSA/FSA, SNAP, WIC).
- Vigilance – Monitor proactively and report on the evolving legislative, regulatory, and litigation landscapes and their potential impacts for industry.
CREDIBILITY
Strengthen public trust through responsible leadership, credible science, and reliable information.
- Responsibility – Raise industry standards through leadership, self-regulation, and scientific excellence.
- Integrity – Deliver trusted, science-based information that demonstrates value and counters misinformation.
- Education – Advance understanding of dietary supplements and functional food.
- Elevate – Develop approaches to distinguish and acknowledge responsible companies.
GROWTH
Provide the information, education, and connections members need to grow and thrive.
- Insights – Provide information and perspective that facilitates innovation and helps industry adapt to evolving regulatory standards and legislation.
- Capabilities – Offer unique stakeholder education and training for industry that build expertise and strengthen their competencies.
- Connections – Create opportunities for meaningful member networking, business development, strategic partnerships, and peer collaboration.
- Collaboration – Identify and leverage opportunities to collaborate with other stakeholders for amplification and efficiencies.