Consumer Intelligence to Enhance Business Outcomes

Brand-new data from the 2023 CRN Consumer Survey on Dietary Supplements, with new questions gathering deeper insights on attitudes and usage, is now available!

Contact Gretchen Powers ( or order online

CRN Members: Use our members-only coupon code for best pricing. 



PRESS RELEASE: Three-quarters of Americans Take Dietary Supplements; Most Users Agree They are Essential to Maintaining Health, CRN Consumer Survey Finds

Learn about the healthy habits of dietary supplement users.

For more than two decades, the CRN Consumer Survey on Dietary Supplements has served as the leading source for data on the attitudes and behaviors of the dietary supplement consumer.

Invest today to access data on usage of specific dietary supplements within categories of:

  • Vitamins & Minerals
  • Herbals & Botanicals
  • Specialty Supplements (probiotics/prebiotics, omega-3 fatty acids, collagen, etc.)
  • Sports Nutrition and Weight Management 


  • Reasons for taking supplements
  • Purchasing factors
  • Delivery form preferences
  • E-Commerce habits
  • Omni-channel shopping habits
  • Confidence and trust in industry

And much more—thousands of datapoints

Inclusive survey design

Oversamples of Black, Hispanic, and Asian/Pacific Islander respondents are included to ensure significant sample sizes of supplement users of color to provide deep insights into the groups’ motivations, attitudes, and purchasing habits.

Demographics include:

  • Gender
  • Age
  • Household income 
  • U.S. geographical region
  • Political party ID
  • Urban, suburban, or rural area residence
  • Children in the household
  • Employment status
  • Marital status
  • Race

Conducted annually since 2000, the CRN Consumer Survey on Dietary Supplements serves as the leading resource for statistics on usage of the products. In 2023, the survey was conducted online between Aug. 9–14, among a nationally representative sample of 3,192 U.S. adults age 18+, including 2,328 adults who reported consuming dietary supplements seasonally, occasionally, or regularly. 

Contact Gretchen Powers ( to purchase or order online.

CRN Members: Use our members-only coupon code for best pricing.