Consumer Intelligence to Enhance Business Outcomes

Brand-new data from the 2023 CRN Consumer Survey on Dietary Supplements, with new questions gathering deeper insights on attitudes and usage, will be available soon.

Contact Gretchen Powers ( to be among the first to access via presale, or order online at the presale price now using the members-only coupon code.

For more than two decades, the CRN Consumer Survey on Dietary Supplements has served as the leading source for data on the attitudes and behaviors of the dietary supplement consumer.

Invest today to access data on usage of specific dietary supplements within categories of:

  • Vitamins & Minerals
  • Herbals & Botanicals
  • Specialty Supplements (probiotics/prebiotics, omega-3 fatty acids, collagen, etc.)
  • Sports Nutrition and Weight Management 


  • Reasons for taking supplements
  • Purchasing factors
  • Delivery form preferences
  • E-Commerce habits
  • Omni-channel shopping habits
  • Confidence and trust in industry

And much more—thousands of datapoints

Inclusive survey design

Oversamples of Black, Hispanic, and Asian/Pacific Islander respondents are included to ensure significant sample sizes of supplement users of color to provide deep insights into the groups’ motivations, attitudes, and purchasing habits.

Demographics include:

  • Gender
  • Age
  • Household income 
  • U.S. geographical region
  • Political party ID
  • Urban, suburban, or rural area residence
  • Children in the household
  • Employment status
  • Marital status
  • Race