Compilation of NAD Challenges
CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.
There are two ways to view program cases on CRN's website:
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Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing. If no criteria is chosen, all cases are displayed by date of decision, most recent.
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Or, click here for a table view in a new window.
Contact CRN if you need assistance or would like to request the data in another format.
Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.
Search cases 2007— March 2019
Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
Compound Solutions, Inc.
Product:
VASO6
Case Number:
6267
Type:
- Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
Natural Products Foundation
Supplement Category:
- Sports Nutrition
Types of Claims:
- Performance
- Establishment
Examples of Claims:
- VASO6 is a natural and patented ingredient for nitric oxide production and blood flow, clinically proven to increase vasodilation by 50%.
- tudies show VASO6 leads to 50% vasodilation at a 300 mg dose.
Advertiser:
Enfamil
Product:
Enfamil NeuroPro
Case Number:
6260
Type:
- Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
Nestle Nutrition
Supplement Category:
- Infants
Types of Claims:
- Performance
- Establishment
Examples of Claims:
- Brain-building nutrition…
- Nourish the BRAIN FIRST Everything Begins Here.
- Brain first nutrition
Advertiser:
MOM Enterprises, Inc.
Product:
Mommy's BlissCough Syrup & Probiotic Drops
Case Number:
6257
Type:
- Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
Johnson & Johnson
Supplement Category:
- Infants
Types of Claims:
- Performance
- Establishment
Examples of Claims:
- to get them feeling better again
- for moms to use when their babies aren’t feeling so great
- sick baby toolkit
- for when cold & flu season hits
Advertiser:
MOM Enterprises, Inc.
Product:
Mommy's Bliss Gripe Water
Case Number:
6256
Type:
- Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
Johnson & Johnson
Supplement Category:
- Infants
Types of Claims:
- Performance
Examples of Claims:
- I have to say your gripe water is amazing. My son is not colicky but has bad gas issues sometimes and hiccups. This product works quickly and effectively.
- Very First in the U.S.
- Pediatrician recommended
Advertiser:
BioAmicus Laboratories, Inc.
Product:
Parent's Choice Colic Drops
Case Number:
6244
Type:
- Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
Nestle Nutrition
Supplement Category:
- Infants
Types of Claims:
- Performance
- Establishment
Examples of Claims:
- For excessive crying & colic. Clinically shown to reduce crying time.
- Clinically shown to reduce crying time by 50%.
Advertiser:
Wellmed LLP
Product:
Neuronix
Case Number:
6243
Type:
- Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
- Pain Relief
Types of Claims:
- Performance
Examples of Claims:
- New pill for neuropathy sends soothing comfort to your legs and feet.
Advertiser:
Arthur Andrew Medical, Inc.
Product:
AminolaseTPA
Case Number:
6241
Type:
- Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
- Sports Nutrition
Types of Claims:
- Performance
- Establishment
Examples of Claims:
- Eliminate Stomach Fat.
- Clinically proven to help benefit the skin from the inside out
Advertiser:
NuLiv Scince, Inc.
Product:
AstraGin
Case Number:
6231
Type:
- Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
- Bioavailability Enhancement
Types of Claims:
- Performance
- Establishment
- Implied Claim
Examples of Claims:
- Whether you are an athelete or just somebody who is looking to sustain a healthy, long, and productive living style, AstraGin™ may help support the absorption of vital nutrients necessary to achieve that.”
- In one of our in vivo studies, AstraGin™ increased the insulin sensitivity by 38%. Achieving independent GRAS status solidifies AstraGin as a superior quality compound to significantly enhance bioavailability of nutraceutical ingredients for a wide range
Advertiser:
Eli Nutrition, inc.
Product:
TummyZen
Case Number:
6222
Type:
- Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
GSK, LLP
Supplement Category:
- Heartburn
Types of Claims:
- Performance
- Establishment
- Implied Claim
Examples of Claims:
- Total Heartburn Relief
- Stops Acid Production
- Acid Inhibiting
- Halts the secretion of Chloride ions in your parietal cells to help regulate the release of acid into your stomach.
- Supports your stomach lining.
- Proven ingredients like protective zinc.
- Its Revolutionary Formula Relieves almost instantly.
- Long Lasting
Advertiser:
Dermatology Industry
Product:
UVO
Case Number:
6219
Type:
- Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
- Sun Protection
Types of Claims:
- Performance
- Establishment
- Testimonials
Examples of Claims:
- UVO... increases the amount of time it takes for skin to burn when exposed to both UVA & UVB rays
- scientifically proven to help benefit the skin from the inside out