Compilation of NAD Challenges
CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims.
CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.
Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.
Cases shown as of January 2018
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- Case Report
- Muscle Health
- Exclusivity
- Performance
- Ingredient
- Efficacy
• Promotes muscle growth by increasing protein synthesis to help your body produce more muscle.
• New Ensure Muscle Health has Revigor, the amino acid metabolite HMB, and protein to help rebuild muscle and strength naturally lost over time.
- New scientific advances have led to a breakthrough in the fight against muscle loss.
- Promotes muscle growth by increasing protein synthesis to help your body produce more muscle.
- New Ensure Muscle Health has Revigor, the amino acid metabolite HMB, and protein to help rebuild muscle and strength naturally lost over time.
- Case Report
- General Health
- Efficacy
- Clinically Proven/Shown
• 3 out of 4 doctors recommend the Ensure Clinical Strength variety and is the number one doctor recommended drink and as opposed to the Ensure brand (implied claims).
- Ensure nutritional drink is “clinical strength” and provides “clinical nutrition” that will help ailing patients to recover more quickly.
- 3 out of 4 doctors recommend the Ensure Clinical Strength variety and is the number one doctor recommended drink and as opposed to the Ensure brand (implied claims).
- Case Report
- Radiation/Cell Protection
- Performance
- Establishment
• ...clinically proven to reduce oxidative stress by stimulating the body to produce more of its own protective antioxidant enzymes.
• It also helps protect the body against free-radicals generated by toxins, including hangover (alcohol), airline cabin air (ozone), and those created by normal metabolism, all factors in aging.
- Protect the body against damaging radiation!
- ...clinically proven to reduce oxidative stress by stimulating the body to produce more of its own protective antioxidant enzymes.
- It also helps protect the body against free-radicals generated by toxins, including hangover (alcohol), airline cabin air (ozone), and those created by normal metabolism, all factors in aging.
- Case Report
- Urinary Health
- Performance
- Establishment
• Provides plant extracts for preventing UTIs.
• Helps fight off acute UTIs and prevent their recurrence.
• Safe and effective relief without the side effects of antibiotics.
- A natural solution for urinary tract infections.
- Provides plant extracts for preventing UTIs.
- Helps fight off acute UTIs and prevent their recurrence.
- Safe and effective relief without the side effects of antibiotics.
- Case Report
- Immune Health
- Performance
- Implied Claim
• Take Airborne. The immune boosting tablet that helps your body fight germs.
- Germs are everywhere. Take Airborne to boost your immune system, fight viruses and help you stay healthy.
- Take Airborne. The immune boosting tablet that helps your body fight germs.
- Case Report
- Migraine Relief
- Establishment
- Performance
- Testimonials
• Puracol, MigreLief’s proprietary blend of two unique feverfew sources, magnesium from two
sources and high dose, highly absorbable riboflavin (Vitamin B-2) have all independently been
shown to be of significant therapeutic benefit to chronic migraine sufferers.
- MigreLief contains a patented ‘Triple Therapy’ approach to reestablishing normal cerebrovascular tone and function which is disrupted in children who have migraines.
- Puracol, MigreLief’s blend of 2 unique feverfew sources, magnesium from 2 sources and high dose, highly absorbable riboflavin (Vitamin B-2) have all independently been shown to be of significant therapeutic benefit to chronic migraine sufferers.
- Compliance
- Migraine Relief
- Performance
- Establishment
• MigreLief combines all three of these ingredients into one formula, at the dosages the clinical studies show are beneficial.
• ...can safely be used with your migraine prescription medications or by itself.
- In addition of high doses of riboflavin, a specific combination of two forms of magnesium which maximize absorption and efficacy are used in MigreLief...contains high levels of parthenolides and other active components which other feverfew products canno
- MigreLief combines all three of these ingredients into one formula, at the dosages the clinical studies show are beneficial.
- ...can safely be used with your migraine prescription medications or by itself.
- Case Report
- Immune Health
- Performance
• As many as 70% of known causes of cancers are avoidable and are related to diet and lifestyle.
- Research the 16 ingredients, they all have shown different positive results in battling cancer in various lab studies and may help.
- As many as 70% of known causes of cancers are avoidable and are related to diet and lifestyle.
- Case Report
- Cognitive
- Energy
- Cardiovascular Health
- Joint Health
- Performance
- Establishment
• Energy, Vitality, Increased Strength, Well Being
• Pain, Inflammation, Arthritis, Osteoarthritis
- Brain/Body Balance – Mental Clarity, Focus/Recall
- Energy, Vitality, Increased Strength, Well Being
- Pain, Inflammation, Arthritis, Osteoarthritis
- Case Report
- Energy
- Beauty
- Native Advertising
- Implied Claim
- Advertising appeared to be editorial content and may mislead or confuse consumers who may attach a different weight or significance to editorial content versus pure advertising content.