Compilation of NAD Challenges


Please note, the CRN/NAD program will close as of July 2020, but companies can still file their own cases independently as always. Learn more...


CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.


Search cases 2007— March 2019

Date of Decision Between
Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
American Dream Nutrition, LLC
Product:
PhytoZon Dietary Supplement
Case Number:
5890
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
NAD
Supplement Category:
  • Cognitive
  • Energy
  • Cardiovascular Health
  • Joint Health
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
  • Brain/Body Balance – Mental Clarity, Focus/Recall
  • Energy, Vitality, Increased Strength, Well Being
  • Pain, Inflammation, Arthritis, Osteoarthritis
Advertiser:
Moon Juice
Product:
MesoSilver Collidial Silver Mineral Supplement
Case Number:
5882
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Detoxification
  • Disesase Claims (Infection)
Types of Claims:
  • Performance
Examples of Claims:
  • With the highest bioavailability of any colloidal silver, MesoSilver’s small particle size and high particle concentration of nanoparticle silver combats fungus, viruses and harmful bacteria on contact.
  • It helps the body to reach a deeper detoxification while strengthening the immune system.
Advertiser:
Institute for Vibrant Living
Product:
Alleviate
Case Number:
5852
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Joint Health
  • Immune Health
  • Pain Relief
Types of Claims:
  • Establishment
  • Performance
Examples of Claims:
  • Bone-on-bone pain: gone
  • Knee surgery: canceled
  • Pain shots: no way
Advertiser:
New Nordic USA, inc.
Product:
Case Number:
5606CIV
Type:
  • Compliance (#4)
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
NAD
Supplement Category:
  • Hair Health
Types of Claims:
  • Performance
Examples of Claims:
  • Testimonial: "My hair became thinner and I was totally freaking out. After a few weeks with Hair Volume I was impressed. My hair looks great. I’m so happy I have found these tablets.
Advertiser:
New Nordic USA, inc.
Product:
Hair Volume
Case Number:
5606
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
Yes
Challenger:
NAD
Supplement Category:
  • Hair Health
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
  • Testimonial: "My hair became thinner and I was totally freaking out. After a few weeks with
  • Hair Volume I was impressed. My hair looks great. I’m so happy I have found these tablets.
Advertiser:
Lang Pharma Nutrition, Inc.
Product:
CVS Hair Nourishing Supplement
Case Number:
5881
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
Lifes2Good
Supplement Category:
  • Hair Health
Types of Claims:
  • Comparative
  • Superiority
Examples of Claims:
  • Compare to Viviscal
Advertiser:
Clarion Brands, LLC
Product:
Lipo-Flavonoid Plus
Case Number:
5879
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
NAD
Supplement Category:
  • Tinnitus
  • Meniere's Disease
Types of Claims:
  • Performance
  • Establishment
  • Testimonials
Examples of Claims:
  • The only product supported by 50 years of clinical use.
  • Lipo-Flavonoid Plus provides dietary support to improve circulation in your ear.
  • Helps ease the ear ringing that characterizes tinnitus.
Advertiser:
Nature's Way Brands, LLC
Product:
Alive! Women’s Energy, Alive! Men’s Energy, Alive! Women’s 50+, and Alive! Men’s 50+ Multivitamins
Case Number:
5739
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
No
Challenger:
Bayer Consumer Healthcare
Supplement Category:
  • Multivitamin
Types of Claims:
  • Implied Claim
  • Ingredient
Examples of Claims:
  • Orchard Fruit
  • Garden Veggie
Advertiser:
Benefiber
Product:
Novartis Consumer Health, Inc.
Case Number:
5872
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
The Procter & Gamble Company
Supplement Category:
  • Digestive Health
Types of Claims:
  • Performance
Examples of Claims:
  • Benefiber “Helps Maintain Regularity.”
Advertiser:
Arthri-D, LLC
Product:
Arthri-D3
Case Number:
5871
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
No
Challenger:
CRN
Supplement Category:
  • Joint Health
Types of Claims:
  • Performance
  • Testimonials
  • Implied Claim
Examples of Claims:
  • Testimonials: “Just like you I suffered with arthritis pain in my knees, my shoulder, and my lower back, so much that I could barely get out of bed in the morning. Then I found Arthri-D
  • After just a few weeks on Arthri-D3, all my joint pain was gone. No back, shoulder, or knee pain. Now I go hiking, biking, and kayaking all the time.
  • I am so thankful because I can walk. My legs are better than people who have had knee surgery. I wouldn’t live without Arthri-D3