Advertising

CRN and the National Advertising Division (NAD) Celebrate Ten Years of Self-Regulatory Excellence: Program Reviews Dietary Supplement Advertisements for Truth and Accuracy. "Like all industries, we rely on the bond of trust between consumer and marketer. That bond has been stretched by companies that are clearly ignoring advertising laws that exist to protect the public as well as responsible companies that abide by those laws."

The Council for Responsible Nutrition (CRN)—the dietary supplement industry’s leading trade association—has provided the National Advertising Division (NAD) of the Council of Better Business Bureaus—an investigative arm of the advertising industry’s voluntary self-regulatory body—with a series of grants enabling the NAD to expand its oversight program covering print, broadcast, infomercial and internet dietary supplements advertising.